Caizi Group explores the road to a "Chinese original" brand

The Ribbon is fluttering, imposing and imposing. "Genius" comes head-to-head with rich cultural flavors and ethnic customs. In the streets of more than 2,000 cities at home and abroad, it is confident in the country's culture and fashion. At the recent spring and summer ordering meeting for talented scholars held in 2007, “Genuine Romance” once again created excellent results for “genius” – order volume increased by 100% year-on-year, achieving a historic breakthrough.

Understand the meaning of clothes

Wearing fashion has always been a cultural phenomenon. The history of human costumes is a civilization imprinted in the evolution of human civilization.

Some people love to wear "wearing a hat and a small thing" as a mantra. However, this trivial matter has repeatedly caused ideological waves in the history of China, becoming a precursor to the continuous opening of the people's wisdom, and becoming a sign of integration with the history of world civilization. . From Kang Youwei to the book “Please Ban on Women’s Wraps” and “Please cut off the hair and change clothes”, Dr. Sun Yat-sen proposed the “Guidance for hygiene, convenience for action, economy, and appearance”, all of which made people People's must-have garments have become the clarion call of the Chinese nation to get rid of feudal ethics and integrate with modern civilization. From the Chinese-Western tunic, to Lenin's popular and liberating clothes after the liberation, there was no concentrated reflection of the mood of the times.

However, with the instant invasion of foreign culture into China by the reform and opening up, the idea of ​​a dress only was once favored. Some Chinese companies have actively catered to this immaturity of consumer attitudes and launched many pseudo-ship brands. Coupled with various reasons, Chinese orthodox costume culture has gradually been forgotten.

Cai Zongmei, the chairman of Caizi Group, told reporters with deep feelings: “From China Silk to the mention of Chinese brands, we can't say no. There are profound reasons for this. It is worth reflecting on. Wearing a hat is not a trivial matter. To the national self-esteem and cultural heritage. As business owners, we need to call on Chinese companies and social organizations to create a pure Chinese traditional culture for our new generation and let them feel the great charm of traditional Chinese culture.” The "genius" should use originality to contribute to the promotion of the entire society to jointly promote traditional Chinese culture.

Create original brand

Why is it made in China as well? Is it a hot topic to paste foreign trademarks? Why do some of our own brands often fall flat? To some extent, brand is culture, clothing is wear culture. People admire the dress, can not be attributed to esteem, it can only show that China's own brand culture is not deeply rooted in the hearts of the people.

Cai Zongmei wakes up earlier. Twenty years ago, the "genius" wrapped a rich national plot and a pure Chinese style, and was born in Putian, the hometown of Choi, a talented scholar of the Song Dynasty. Over the years, Cai Zongmei has developed his own brand with all his heart and spirit, and has carried forward the traditional Chinese culture with practical actions.

When the phrase "nationality is the world" has become the "key sentence" for us to step out of cultural convergence, when the garment industry is no longer the only Western horse, the talented person led by Cai Zongmi accurately grasps the cultural connotation of clothing and builds China. The actual actions of the original brand have caused people to take notice.

Yangzi, the design director of Caizi Group, told reporters: “With traditional Chinese expression techniques such as printing and embroidery, we combine fashion and simplicity with classical elegance, focusing on the combination of Chinese culture and clothing, and pursuing exquisite quality of life. Confidence in Chinese traditional culture."

In this way, in 2005, the “Jixiu Fashion” series with the talented brand of Meihua as the brand image carrier blew the “Chinese original” horn; in 2006, the talented man created more than 2,000 sales outlets nationwide, setting a zero inventory and doubling sales year-on-year. Performance.

   China Everbright tradition

The year 2007 is the year of the Chinese in the world. Chinese culture will become the focus of attention of the world. The 2008 Beijing Olympic Games gave the talented man a rare opportunity to showcase the brand. As a result, talented scholars incorporated elements of the Olympics with Chinese cultural characteristics into their products in the spring and summer of 2007, and they promoted the history and culture of China with the support of "national romance."

The quintessence of the quintessence and the elements of the Olympic Games advocated by talented scholars are beautiful things that can make people feel physically and mentally, promote environmental protection, health, humanities, and so on. Plum blossoms, blue and white porcelain, Chinese paintings and calligraphy, seals, and opera facial expressions... Historical civilizations from the past 5,000 years were all inexhaustible cultural gems.

Products can be copied quickly, and when the brand culture is integrated into the product, the brand will absolutely not be copied. As Cai Zongmei said, “It is imperative to take the road to China's originality. Only by carrying out the national characteristics and carrying it forward again can we really go to the world!”