Hermès enters the West Lake in Hangzhou

If we say that Hubin International Famous Product Street, a luxury product cluster tailored for Hangzhou, is ushering in the fruits of its efforts in recent years, the arrival of French top brand Hermes on June 23 will undoubtedly make this process even more perfect. .

On the side beside it is the St. Louis Boey House Home Hermes Tableware Store opened last year. “The family finally got together.” The head of Hermès laughed and talked. After more than two years of negotiations and store preparation, this international big brand with 169 years of history finally built its 247th new store in the world.

In order to create a "crazy garden" feeling, Hermes brought a horse, a sheep and a rabbit to fence it. Mr. Guillaume de Seynes-Hermès, the sixth generation heir of the Hermès family, introduced the new store on site—two floors with a total area of ​​150 square meters and displaying 14 categories of products. The first-floor exhibition booth made of European wild cherry wood will be separated into two parts by space, displaying scarves, perfumes, jewelry and home arts, porcelain series and jewellery; the second floor is men's and women's fashion and well-known leather goods and harness supplies. . “The love of color and the pursuit of details are the hallmarks of Hermès, such as stitching a line in the collar of the suit, so that men can wear it on formal occasions, and leather materials that have always been good at using them will appear on the side of white pants. On the simple and heavy quality." Hermès responsible person also stressed that because the brand was founded in the saddle and harness famous, so each store will display harness products.

Craftsmen from France also hand-crafted "Kelly" bags. This classic product sought after by celebrities requires artisans to spend 16 to 18 hours to complete by hand.

Ms. Xinxin Xin, Director and General Manager of Hermès China, said: “Hermès Hangzhou is our new stop in China and we know that when entering the Chinese market, we must not miss such an important city like Hangzhou. Moreover, it is such a unique geographical location. surroundings."

In Hermès's view, the continuation of exchanges with Chinese culture can be inspired by creativity from the aesthetic traditions displayed in ancient civilizations. At this point, only the last international brand left on Hubin International Famous Street will be in place.