Folli Follie promotes great popularity in Europe

As part of the new global promotion plan for 2005-06, Folli Follie launched two new events in Paris, France and Madrid, Spain, which caused a lot of talk and became the focus of attention. During the event, Paris Buses and Madrid's SMART Car were used to convey the latest Folli Follie fashion message.

During the Paris Fashion Week, the local bus was full of an unforgettable new image of Folli Follie (and a new image in the new promotion plan) and shuttled back and forth to the center of Paris. At that time in Paris, stars, politicians gathered, and the various media around the world came to see each Other. They were eager to witness the world's top fashion masters deciding on the next season. They were the perfect place for Folli Follie's promotional activities. Folli Follie fully demonstrated its unique and innovative fashion design to meet the coming season. Folli Follie's multiple stores in Paris held Folli Follie's own fashion shows to welcome everyone.

In Spain, Folli Follie uses another, more modern method of publicity. Smart Car was branded with a company logo and a variety of products for the fall and winter series. These Smart Cars follow a specific route around Madrid’s historic city centre, its main attractions and all Folli Follie’s shops.

Folli Follie is a company from Greece that specializes in the design, manufacture and distribution of jewelry, watches and fashion accessories under the brand name Folli Follie. Folli Follie respects the design and business philosophy of "reasonable and fashionable luxury". The company has more than 300 retail outlets in more than 20 countries around the world; in addition to continuously developing its existing market share, the company continues to explore new important strategic markets worldwide.