Shoe prices 361° increase in spring and summer orders for 2011

On September 9, the company reported that total orders for the Spring/Summer 2011 season saw a significant increase of 20% compared to the same period last year. This growth was driven by strong performance in both footwear and apparel, with order volumes rising by 15% and 11% respectively. Additionally, average prices for these products increased by 4% and 9%, indicating a shift towards higher-value items. In parallel, the Group organized a spring/summer children’s wear ordering conference during the same period, which generated approximately 130 million yuan in orders. This marked a threefold increase from the first such event held in September of the previous year, highlighting the company's expanding presence in the children’s fashion market and its potential for future growth. Furthermore, the company has been expanding its "361Towns" concept, which features large retail spaces covering over 1,000 square meters. As of June, there were two such stores in operation, but this number has now grown to five. The newly opened locations are situated in Harbin, Heilongjiang Province, and Baoding, Hebei Province, signaling the brand’s continued expansion into new regional markets. These developments suggest that 361° is not only maintaining its current momentum but also actively pursuing long-term growth through strategic store expansions and diversified product offerings.