Shoe prices 361° increase in spring and summer orders for 2011

On the September 9 hearing, 361° reported a 20% increase in total orders for the Spring/Summer 2011 season compared to the same period last year. This growth was driven by a 15% rise in shoe orders and an 11% increase in apparel orders. Additionally, the average price per item also saw a positive trend, with a 4% increase in shoes and a more significant 9% rise in clothing. During the same time frame, the Group organized a series of spring/summer children's wear ordering conferences, resulting in an order value of approximately 130 million yuan. This marked a threefold increase from the first conference held in September of the previous year, showcasing strong momentum in new business development. In addition, the company’s "361Towns" concept stores, each exceeding 1,000 square meters in size, have expanded significantly. As of the end of June, there were 5 such stores, up from just 2 at the start of the year. The newly opened locations include a store in Harbin, Heilongjiang Province, and another in Baoding, Hebei Province, reflecting the brand’s continued expansion into key regional markets. This progress highlights 361°’s strategic focus on both product diversification and geographic growth, positioning the company for sustained success in the competitive sports apparel industry.