Brand underwear, on the current market consumption situation in China, is divided into first-line brand underwear, second-line brand underwear, and third-line brand underwear. In general, first-line brands have a mature marketing model, firmly occupying the high-end consumer market; second-tier brands have a strong and strong development, quickly dividing up the consumer market, and the development space is large; the third-line brands also have a large share in the mass consumer groups.
First-line brand lingerie is usually sold in high-end shopping malls. First-line brand underwear is regarded as the highest end of the underwear market, with the best image and the most fashionable design. Although the first-line brand underwear is profitable, the market capacity is limited, and the cost of maintaining the terminal stores is high. In recent years, under the influence of second-line brand underwear, first-line brand underwear sales have declined significantly, and some have even broken up and down, taking the multi-channel model.
Second-line brand underwear is the brand underwear that is sold in stores or low-end stores. It is also the most common sales terminal at present, and some regions even have the highest consumer population. The second-line brand underwear is a milestone in the underwear sales channel, is a new force in the Chinese underwear market, and effectively enriches the terminal stores, which is of epoch-making significance.
Third-line brand underwear is a counter shop. This channel model grows fast, has the image quality and flexibility, and is more suitable for the status quo in the Chinese market, so the third-line brand underwear can occupy a place in the market. As the most powerful second-line underwear brand in recent years, intimacy and confidential language have strong investment alliance advantages. In terms of franchise policy, intimacy and confidential language to maximize the convenience of franchisees, without collecting initial fee and brand use fees, rent subsidies and shop support policies to reduce the franchisees economic pressure on the franchisee's purchase and sales do not Hard requirements, so that franchisees reduce the burden. In terms of products, pro-secret esoteric language is guaranteed with excellent product quality, and new styles are introduced every month, continuously innovating and making progress. After years of development in the brand, intimacy whispered secret language has become a well-known brand in the industry because it has gained popularity among the franchisees and consumers.
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