Kasuo Women: Advocating the Chinese people's own clothing culture

“We named our clothing brand with Castle Castle. We want to use European nobles' luxury, elegance and mystery as the basis of the costume design concept. By adding elements of informal aesthetics to this traditional aesthetic, we will make clothing more attractive. The sense of the times. Our costumes are designed for women who are tired of vulgar clothing. They are eager to wear novel, unique and beautiful clothes every day.” JOANNE, chairman and artistic director of Castle, has the Castle brand. The original design of Castle uses the old and mysterious castle as a brand name and a cultural carrier. When we are in the classical and romantic Castle, we can feel the traces of the long years flowing and it seems we can hear the distant buildings in Europe. , sculptures, paintings, cultures, and other sounds from the side, and from the design concept and apparel products of Kasuo Castle, experience the history of Huanghuang, beautiful festivals ... as if the noble life of European nobles in the Middle Ages The scene was re-enacted in front of the eyes, all of which were accompanied by the myths and legends of each ancient and mysterious castle, intertwined into a fascinating ribbon and lingering in my mind... As a 25-35-year-old independent With the brand of confident Chinese urban fashion women, Castle has adopted bold and lively colors throughout the years to integrate fashion's popular elements, soft lines, casual atmosphere, and free combination, reflecting the elegance, passion and natural style. . In particular, work emphasizes the arc cutting of the waist and buttocks, plus the selection of fabrics that are most suitable for Chinese women, filling the graceful curves of women in comfort, using rustic materials in the store, returning to natural design, shaping the atmosphere, elegant and natural The style of the store, together with the meticulous service, creates a brand culture that connects Catle with the hearts of independent and confident urban women.

With the popularity of Japanese and Korean clothing trends in China and the impact on China's apparel consumption, Catle took the lead from 2005 to practical action and industry colleagues committed to jointly promote the Chinese people's own cultural philosophy of fashion consumption, to create the Chinese people themselves. Clothing style and culture. To be completed at the end of the year, the 15,000-square-meter design center will be built. It will cooperate with major film and television organizations in the country, rent a design center and its facilities to film and television institutions. At present, major film and television organizations will have at least 20 movies and television shows in Zhuhai each year. Filming, Caslte's near-water tower will promote Castle's brand culture by advocating the fast and extensive dissemination of these films and television dramas, advocating a unique cultural philosophy for Chinese fashion apparel consumption; in addition, starting from the source of apparel fabrics and making breakthroughs to establish their own fabrics. The development center, to develop fabrics with its own unique style, in addition to its own use, will also supply other brand companies at the same time, to get rid of foreign companies on fabric constraints, create and develop their own fabric culture; and then through culture, culture guide , Cultural marketing methods, through Caslte's network terminal, to advocate the target consumer group of Caslte and other high-end fashion consumer groups, to promote their own fashion fashion consumption culture; through full training, carry out all the staff from the company headquarters to the national franchise Brand Activities to enhance the service culture of Caliste and promote its own unique fashion culture; in addition, through continuous market integration and promotion, through the first-line shopping malls, through the construction and development of its store manuals, etc. Brand development speed.

Su Huawei, general manager of the Caslte brand, believes that in today's economic and cultural integration development, the brand strategy can not be separated from the culture, "the brand name is half the material quality, half of the spirit." Enterprises build brand, we must respect their unique geography and national culture It is necessary to have its own unique brand culture concept. At the same time, we must continue to inject technological, cultural, and emotional content into service methods, methods, and strategies so that the cultural and cultural characteristics of services are constantly innovated and have emotional resonance with consumption. To be a brand today, you must have a unique professional connotation, have your own core value, and express it. This expression should undoubtedly penetrate into all aspects of the brand, penetrate into the product, and infiltrate into the behavior of your employees. Infiltrate all links with the entire organization to the outside world.

Founded in 1996, Castle adheres to the original route of design, integrates internationality, and is based on localization, and is committed to building the Chinese's own international brand. In the past few years, we have achieved rapid and healthy development. We have a complete and scientific brand operation system in the areas of design and development, merchandise analysis, product production, warehousing and logistics, marketing methods, brand image, and promotion. Franchisees support services, focus on stability and success, focus on service, ensure standardized and unified brand operation and brand image, ensure franchisees profitability, and create a pragmatic, efficient, and franchisee win-win market platform. As of today, Caslte has established more than 150 counters and franchise stores in the north and south markets, and the products are well received by women.

Fashion is so simple, in different seasons and different elements, infiltration and filtration of a few fresh enough to captivate our eyes, let the men feel more, fashion variability and diversity, just like a change of style, style The woman appeared in front of us with various faces. Approaching Castle, destined to encounter romance, passion, and style. In each season, every spring, summer, autumn and winter, every year, every piece of clothing is like that from the dreamy, poetic and mysterious name. Tens of thousands of styles are full of emotions. Because it is not just a romance, but attachment and love that fall into the depths of the soul. Listening to Castle makes people feel refreshed in the midst of the tumultuous gloom. Maybe, art is always connected. They both contain interpretations and experiences of love and life. Today, as the designs become increasingly kitsch, Castlee has become irresistibly romantic and The maverick brand style is like a dazzling rainbow, flashing in the sky of Chinese clothing fashion.