On June 22nd, Casa Di, the first of its kind in the title of “Hundred Years of Love for Loveâ€, opened in Chongqing Grand Theatre. On-site invitation was held by Zhang Quanjian, the national first-class drama actor Zhang Zhijian, and the Olympics. Champion Wu Minxia, ​​cross-border musician Wu Hao and other Casa Di "Life and Enjoy Home" attended the event and launched the world's 3C strategy with "China Original", "Casa Home and Love" and "Century Centennial Dream" as the core. , redefine the connotation of high-end appliances.
Casa Di, the first of its kind in the title of "One Year of Love for Love", opened in Chongqing Grand Theatre
â— China original: 4 new products show the world's high-end technology
In the new era of the global IoT, the huge group of users has become the most powerful innovation force. At the same time, with the increasing demand for high-end consumer, users have become the biggest driving force for the upgrading of various industrial structures. As the world's leading manufacturer of high-end home appliances, Casa Di once again took the lead in the industry. At this time, the company has released four new products focusing on high-demand users, creating a "three circles" for global user innovation. High-end ecological experience.
Casa Di F+ freely embedded in the refrigerator to create a "high-end chilled ecosystem"
Among them, Casa Di F+ freely embedded in the refrigerator to create a "high-end chilled ecological circle." According to the research and development staff of Casa Di, this new refrigerator is equipped with 3 original technologies to bring a new experience to the global user preservation: MSA Oxygen Preservation Technology is the first in the world of Casa Di, which can delay the metabolism of food cells by adjusting the proportion of nitrogen and oxygen; Infrared thermostat technology is the first to apply military-grade infrared technology in the refrigerator field to achieve 0.1s active sensing of food temperature. In addition, the product is also equipped with the industry's first freezer herbal sterilization technology, bringing high-end users up to 99.9% pure Healthy environment.
Casa di high-end washing machine products
Casa Di fiber saw the washing machine to create a "high-end care ecosystem." As the world's first IoT fiber-grade washing machine, Fibers provides the exclusive care solution for users' clothing from automatic identification of fabrics and colors to automatic selection procedures through Cloud IoT. At the same time, Casa Di reached a consensus with well-known enterprises such as clothing and home textiles, formulated the industry's first RFID clothing identification standard, opened up the upstream and downstream industries, and promoted the first application of RFID technology in the care industry, realizing users and brands. The ecological value creates a win-win situation.
New high-end air conditioners exhibited by Casa Di
The Casa Di Jingdian legendary gas water heater is equipped with the unique NOCO patented core technology, which makes carbon monoxide emissions 20 times better than the national safety standards, creating a “high-end water purification ecosystemâ€. In addition, Casa Di also launched the Xinxiang Ice Bar, which is equipped with exquisite partitions, 4D ecological fruit and breast milk professional storage original technology. This ice bar realizes the diversification, personalization and high-end of the ice bar function for the first time. Provides a high-end storage experience that is superior to traditional ice bar features. Through the "three circles" high-end living solutions, Casa Di once again set off the "ecological revolution" of the home appliance circle.
◠Three-dimensional ecological “creative†community: 12 million elites choose Casa Di
The book "Detonating the Community" says that communication is king by content, and "content" refers not only to the audience of the content and the content itself, but also to the scene of the content, from two-dimensional to three-dimensional. Casa Di has not only promoted the three high-end ecosystems of chilling, washing and water purification in the original products, but also started from the scene-based community experience, driving the global consumer demand for high-end users to escalate.
Among them, Casa Di's "pursuit of life's ultimate" collection campaign for 12 million elites has triggered a wave of user discussions on media platforms such as Weibo and WeChat, and Casa Di has also selected the most typical among many users. Sexual family, representing 12 million elites, participated in the epoch-making conference of high-end home appliances with the theme of “One hundred years of love for loveâ€. It is reported that the participating users cover all countries on five continents, and the 12 millionth user is a multinational family from China and France.
"A lifetime of love for love"
2017 Casa Di’s first episodeThe common choice of 12 million elite users shows the global influence of the Casa di brand to continue to lead the high-end user lifestyle. At the scene, Zhang Quanling, Zhang Zhijian, Wu Minxia, ​​Wu Hao, Dai Dai, etc., as Casa Di's “Life to Enjoy Home†also gave their own interpretation of the high-end lifestyle defined by Casa Di's life.
â— The whole process of intelligent creation "creative" value: Casa Di changed consumers as lifetime users
With the advent of the social economy era, good products require innovative technology and contextualized community experiences, and the most important is the support of the entire process ecosystem. Luo Qingqi, a senior director of Paler Consulting, believes that globalization is not about pushing products to the world, nor is it a global merger of companies to scale the traditional industrial system. The real globalization of the Internet of Things is the industrial system in different regions of the world. Widely socialized. With the release of the Casa Di 3C strategy, the whole process ecosystem centered on high-end user needs is also “surfacedâ€.
In the ecosystem created by Casa Di, the association with the enterprise is no longer just a “one-time transaction†consumer, but a lifetime user who generates “lifetime interaction valueâ€. It is understood that Casa Di has 14 design centers in the world, including 28 research and development institutions including MIT. The R&D personnel all over the world rely on the platform of the Internet of Everything and the diverse needs of every high-end user in the world. Innovative thinking links, high-end manufacturing is no longer just to make products and manufacturing capabilities high-end, but to make the manufacturing system of the community economy high-end. According to industry insiders, it is precisely behind the support of the global platform of users and resources that Casa Di has realized the continuous iteration of original technology and the continuous extension of the “three-dimensional ecology†system.
In the era of the Internet of Everything, only companies that truly own users can grasp the right to speak loudly. Casa Di has built a “big ecology†with high-end users as its core and innovative R&D and manufacturing systems to open up the interconnection of users, enterprises and resources. With the release of the 3C strategy, Casa Di brought a sample of the “high-end upgrade†of the global home appliance industry, further driving the innovative transformation of the global manufacturing industry in the Internet of Things era.
(Editor: HN666)
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