Nowadays, many clothing brands are born, one after another, all of them are elites. If you want to understand this brand, you must understand its past and present, how about the EDGII casual wear brand? Then let's get to know it!
Brand story
EDGII was founded in Sydney, Australia in 2015. The trend of luxury brands, created by five anonymous designers, has been hailed as the crowning touch of Australian fashion. EDGII is literally a high-end frontier, and the sense of fashion is sharp.
EDGII is Australia's hottest luxury brand, proud of its personality, free and independent soul, and advocates the expression of the concept of self-advocacy of modern young people. Insight into the current world trend culture, blending diverse street elements, rich in modern design, and maintaining the best balance between unconventional publicity and internal self-sustainability. Encourage young people to be brave enough to find their own label, Be your own label.
In recent years, EDGII is one of the most topical Australian brands. In addition to its unique and bold design concept, every season, there are many fashion items that are popular all over the world, and a number of stars are vying for it. Wang Yuan, Yi Qianqian, Guan Xiaotong, Guo Biting, Wei Wei, Shen Mengchen, etc. have all become the brand enthusiasts of EDGII. In Europe and the United States, it has been sought after by many stars. Even Doctor Mike, who was named "the world's most handsome doctor" by "Time Man Magazine", has repeatedly demonstrated the EDGII down jacket on Instagram and highly recommended EDGII products on the show.
Brand flagship store
The EDGII Australia flagship store is located in Paddington, Sydney. The district is a unique, stylish and inclusive glamour area of ​​all of Sydney. It is a collection of trendy culture and many top tide brands. It is not only easy and comfortable, but also very fascinating. The designers who have gotten together make this a trend indicator for Australian trend culture.
Brand Development
EDGII was established in Sydney, Australia in 2015. At the beginning of its establishment, the brand was based on the fashion circle of autumn and winter fashion, and at the same time opened two lines: ready-to-wear line and footwear line. When the 2016 autumn and winter series went on the market, it ignited the Australian fashion circle with the spread of fire. The most memorable one was the fashion legend “Little Grey Shoesâ€. In the same year, the furry Parker series, which made the fashion circle crazy, also introduced the design of the general coat's tough and handsome and the soft and ingenious fur.
In 2017, EDGII continued the concept of “Indispensable Fashion Items in the Wardrobeâ€. The down-clothing overcoming series, fur pike and wool coat series were released in the hunger and thirst.
In 2018, the EDGII spring and summer denim and pajamas series were based on the concept of “conflict aesthetics†and re-innovated on the basis of previous years. The Dreaming Reality pajamas range from wilderness dreams to real freedom, advocating the expression of women's self-awareness and paying tribute to free and independent women.
The popularity of EDGII has become famous all over the world for a few years. Its down jacket and fur series are products that have been selling well for many years. It has become one of the categories that can be sold out regardless of the number of productions. It has sensationalized the entire trend culture circle. In the same year, the EDGII Asia-Pacific headquarters was established in Shanghai, marking the milestone significance of EDGII's entry into the Chinese market.
EDGII in China
The development of EDGII in China is operated by Shanghai Eji Trading Co., Ltd., which was established in 2017 and is mainly engaged in the operation and management of fashion brands. The company currently owns the trademark license of the Australian EDGII brand, responsible for the warehousing, logistics, after-sales and brand promotion of EDGII products in China. The company regards "focus on brand, service with heart" as its core value. All of it is centered on user needs. It is hoped that through professional level and unremitting efforts, the company will stabilize its corporate image and provide service guidance for the development of corporate product promotion culture.
SHAOXING SKYRISE TEXTILE CO.,LTD , https://www.eurofashiontextile.com