China Daily Online, September 17 (Reporter: Fu Wenjia) On September 16, the day before the start of the Beijing Marathon, the nation's largest sports social platform and intelligent sports leader held a new product launch conference in Beijing to launch a new smart running shoes. Two new products of 2.0 and Smart Sports BRA will launch crowdfunding of two new products on the crowdfunding platforms such as Jingdong and Taobao on September 18. The crowdfunding prices are 299 yuan and 149 yuan respectively.
After the meeting, the founder and CEO Shen Bo accepted an exclusive interview with China Daily. He said that he must combine sports and fashion. The new smart sports strategy will not stay on the slogan and PP T, but will quickly Expand the product line of intelligent sports equipment, speed up product iteration, rely on the scale of billion-level platform, and quickly lead the intelligent sports market. We must continue to use scientific and safety principles and concepts to guide the majority of runners to scientific fitness.
The development space of the intelligent sports market is huge enough. IDC has predicted that the global sales of smart shoes and apparel will be 3.3 million in 2017. The number of smart shoes and apparel will increase significantly in the next four years. By 2021, the market will grow to 21.6 million pieces. It will increase from 2.6% to 9%. At present, there are more than 100 million users, and every day, in response to tens of millions of sports demands from 207 countries and regions around the world, nearly 400 online and offline events have been held, with more than tens of millions of people participating.
According to Shen Bo, å’•å’š earlier announced the opening of a new strategy for intelligent sports. Slogan has also become a new “smart movement†because of its “moving for sportsâ€, and released four smart sports in a half year. Equipment: å’•å’š Intelligent running shoes 1.0 (RF version), smart walking shoes, smart running shoes 2.0 and intelligent sports BRA, there will be two new products developed and listed in the future, not only in the domestic market, but also extend smart sports to overseas markets. We learn foreign advanced things, and now we can also export our products to foreign countries." Shenbo is full of confidence in entering the smart sports market at home and abroad. "Intelligent sports BRA and upgraded smart running shoes 2.0 are listed, so that you can rely on it. The product line has completed the coverage of the platform sports crowd, and the continuous upgrade of intelligent sports functions can further focus on products and users, and promote social and ecological growth to the intelligent stage. The upgrade of traditional sports shoes to smart shoes is the next wave. The smart sports equipment revolution, because the combination of smart technology and traditional sports equipment innovation can make users have more Fun and interesting sporting experience. "
å’•å’šIntelligent running shoes 2.0: Running shoes that will be scored
å’•å’š Intelligent Running Shoes 2.0 is an upgraded version of å’•å’š Intelligent Running Shoes 1.0. It belongs to “Second Pair of Standing Shoesâ€, which can be used not only for daily running and training, but also for participating in the 21km half marathon. Compared with the first generation, å’•å’šSmart Running Shoes 2.0 is more precise, more worry-free and smarter. The motion sensor is optimized by more than a hundred algorithms. The running shoes can record motion data without connecting to the mobile phone, and can more accurately recognize the running and pause status.
å’•å’šIntelligent running shoes 2.0 Select Under Armour domestic manufacturer and production line, using high-tech sole technology, strengthen the heel design, improve support stability; high elastic midsole can be based on different strengths and landing areas in long-distance motion Deformation, reduce the damage caused by the inversion of the foot; high-quality damping rubber produces effective cushioning; the center of gravity guide line designed on the outsole achieves a smooth and smooth transition from the heel to the toe, and the dense grooves can relieve the pressure. It enhances the flexible adaptability of the touchdown; the reinforced medium-foot stabilizer provides protection for the mid-foot part that is easy to sprain. The lightweight wear-resistant rubber outsole is essential for long-distance road running, and can help when the body is low. The runner gets enough grip feedback.
Compared to materials, you care more about intelligence. In addition to the intelligent voice real-time guidance that has been emphasized, users can keep abreast of the details such as pace, running posture, stride pitch and so on, and clearly grasp the opportunity of speed adjustment. å’•å’š è·‘ è·‘ 2.0 2.0 also developed a set of sports specifically for running users. A competency test system that assesses the user's physical condition and scores.
For example, after testing, you will be prompted: "Intelligent system detects that your foot is stressed. To prevent sports injuries, please allocate more time and energy to lower limb strength training." å’•å’š Intelligent Running Shoes 2.0 also provides users with exclusive The full set of running training programs, runners can combine test scores, and gradually improve physical fitness, duration, and supply links, and truly achieve advanced and improved long-distance running.
Smart Sports BRA: “Intimate†and more fat burning
As a strong sports IP, Hundreds of R&D and Big Data Analytics teams aim to make sports more scientific, smarter and more fun through sports social platforms, online and offline events and sports sports closed loop systems. So that the majority of users form exercise habits and get a healthy body. After the big data analysis, the user group behind the 刻 is portrayed as a young woman aged 20-35 years old, which gave birth to another protagonist of the new product release: Smart Sports BRA.
How much protection does a sports underwear provide for a woman's chest? According to relevant survey data, every mile for a female user, the breast will move 134 meters, which means that after a female runner runs a marathon, her chest also "runs" 3.5km.
Sports underwear protects the female user's chest, giving better support, avoiding chest displacement and causing muscle and ligament damage.å’•å’šThe latest intelligent sports BRA adopts one-time molded cup to provide close-fitting comfort, reasonable gathering and support effect; soft double-layer variegated fabric brings touch to the skin, reducing friction; marking row The tidal system technology helps to quickly remove body sweat and keep the body surface dry; the elastic characteristics of the elastic fabric are suitable for large body training without excessive or mandatory chest/back restraint.
å’•å’š More emphasis on the intelligent functions of sports BRA. This intelligent sports BRA external portable easy-to-heart rate monitor accurately and stably monitors and outputs real-time heart rate, including resting heart rate and exercise heart rate, while supporting running, walking, riding, climbing and other sports modes. During the process, the heartbeat intensity is mastered at any time, and the voice intelligent guidance is carried out according to the moving target (need to carry a mobile phone); after the exercise, the heart rate interval analysis chart can be output, and the user can see the heart rate interval value corresponding to the different exercise modes, strengths, and stages, and Goodly evaluate the effects of exercise.
å’•å’šIntelligent Sports BRA also provides women's exclusive fat burning training course, based on real-time heart rate, acceleration and other dimensional data, combined with voice guidance, help users adjust breathing rate, movement rate, achieve high-efficiency fat burning, reduce useless work, and continuously improve individual sports Results.
In addition to the official training courses, the video live broadcast also provides a number of women's sports KOL fitness courses, users can take their own needs, according to their own conditions to complete different training sessions, to achieve the purpose of fat burning body.
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