Many Chinese festivals, coupled with the influx of foreign cultures, which also laid a foreshadowing for many business promotions, has brought opportunities. How to locate the promotion theme? A good promotional theme tends to be a finishing touch to the merchant's promotion, so it's time to draw on an attractive theme for the entire promotion.
Selection of promotional topics should grasp the two words:
"New": promotion content, methods, slogans should be innovative, so as to attract people, but it is not necessary to achieve the "language is not surprising endless" state.
"Real": that is simple and clear, so that customers receive more and more real benefits.
Thematic promotion content, must be able to seize the customer's needs and market selling point.
First, the type of thematic promotions, divided by the theme of promotions, promotions can be divided into four types:
1, opening promotional activities. All operators usually go all out, hoping to make a good impression on the customers through the promotion activities. The economic benefits of the opening day are usually considerable, which can reach about 5 times of the weekday's performance.
2, anniversary celebration store promotions. The importance of such a promotion is second only to that of opening a promotion. Only once a year, most of the suppliers will be given more favorable conditions in line with the promotion so that their promotional performance often reaches 1.52 times of their usual performance.
3, routine promotions. This is usually a promotional event to complement festivals, folk festivals and local customs. In general, the store organizes 2-3 regular promotions each month to attract new customers and increase the purchase amount and amount of old customers. Usually its performance can be increased by 2-3% over the non-promotion period.
4, competitive promotions. In the face of competitive stores, take the anniversary festivals or special promotional activities, the store will usually be the corresponding launch of targeted and competitive promotions, so as to avoid a recession.
Second, the theme of event promotion.
This type of promotion places particular emphasis on the timing of certain events or emergencies. Specific events or emergencies, often because of unexpected, not prepared. However, savvy operators, like rapid reaction forces, can make quick decisions and analyze in a timely manner, and they can always take the next step to seize business opportunities. This is usually done as follows:
Often concerned about and keep abreast of social and business events and news, and study the impact of their consumer shopping psychology. Then, if you find a good promotion theme, immediately determine the sales of goods and business departments, in the shortest period of time to launch promotional activities to snatch the initiative to shape the market's operating characteristics and differentiation.
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