Youngor Young consumers around the "consumer demand" revolution

With more and more competitors and more and more precious consumer resources, the actual needs of consumers constitute the frame of reference for the "revolution" of the supply chain of enterprises. Wang Xuejun, Head of Purchasing Department, said: "Youngor's manufacturing enterprises are basically impeccable in production after more than 20 years of quality management, but Youngor has now entered into multi-brand operation and consumer demand is certainly vastly different. The quality and quantity of our procurement work There have been significant changes, but also with some difficulties, but we know that the demand for 'quality' is that all consumers are willing to pay the 'bottom line' is also a multi-brand coordinated operation of a 'core' so our Quality inspection center in the implementation of inspection standards, using the company's internal quality inspection standards, the standard can be said that the quality standards promulgated by the state. "It is worth mentioning that, in sales terminals, Younger on consumer demand research and analysis , But also more initiative. Many branches are beginning to "expel" managers and workers out of the office to reach consumers at close quarters and to become a way to work. The winter of 2009 came very early, the vast northeast of the earth cold, Changchun area director Hu Haibo one day early in the morning to drive more than 2 hours to reach a remote Changchun stores, his purpose is to stay in the store, Listen to the consumer's feelings about the product. Perhaps at the same time in Shenzhen, Li Chunbao, the regional director of the Southern Company, was shuttling through the big men's boutiques, trying out the latest apparel and looking for the distance between the Youngor products and them. Before long, executives will feedback the collected opinions or trend information to the company's design department in time to improve and perfect Youngor's products. Many of Youngor's marketers have deeply agreed that after 30 years of reform and opening up, China's retail industry has seen the demand of consumers become more mature and diversified. As a traditional industry, considering whether the interests and psychology of consumers more than their competitors in business war will determine the success or failure of marketing tactics.

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