From 2001 to 2009, China's clothing network has gone through a full eight years of history. In these eight years of development and expansion process, the Chinese clothing network has been a lot of clothing brand pro-Lai, the two sides established a profound brand partnership. BOBOODEMOO (Ban Bodi Meng) brand in 2009 began cooperation with the Chinese apparel network. BOBOODEMOO brand profile: BOBOODEMOO (Ban Bodi Meng) with its international brand concept and the pure and simple European design style perfect combination, has attracted the pursuit of fashion consumers, and fully vent their personality charm. In 1995 the first BOBOODEMOO brand image store opened in Dalian, China. Today, BOBOODEMOO has opened more than 200 franchise stores nationwide. Brand positioning: Consumer (AGE): 18 to 35 years old, spending power in the 1200-3000 / month urban young men and women. Consciousness and Spirit (MIND): Good taste, fashion, self-confidence, firmness, conciseness but rejection of mediocrity and monotony. TARGET: Students, freelancers, wage earners. Lifestyle (LIFE STYLE): full of love for life, in the face of life setbacks can persevere in the face of difficulties, have fun willing to share with loved ones and friends. With full confidence, full of enthusiasm, perseverance and hard work for the ideal, work hard, life, the pursuit of simplicity and bright. Brand Design: The premise of fashion life, the popular and healthy elements into the design, product attention to detail and quality, stress materials, color, exudes the passion and charm of youth.