Shishi many garment manufacturers, mostly with high market share, the terminal sales of a wide area, large sales and win. However, Shishi Aoshi Wheel Leisure Men's Co., Ltd., only the market positioning of their products in the cloud, expensive, Sichuan this local area, the brand concentration is particularly high. Bear Xiong, general manager of the company believes that the Chinese market is the world's largest market, such as Aoshi round of men in this lions even not well-ranked number of small businesses, as long as a local area can do fine, in China's huge apparel market share, companies have unlimited space for development. Therefore, when other customers in other provinces and cities take the initiative to request the agent of their clothing products, he is politely refused. The company has the same geographical features for China's Yunnan, Guizhou and Sichuan regions and has targeted to develop apparel products suitable for the consumer groups in Chongqing, Sichuan, Yunnan and Guizhou. In the course of marketing, the company constantly adjusts and improves the local elements Into the clothing style. Due to traffic inconvenience and other reasons, Shishi apparel companies generally pay more attention to the market in economically developed areas, the lack of targeted research on the apparel market far away in the southwestern provinces and cities. Bear manager painstaking research cloud, expensive, the market characteristics and elements of the market, models, models, fabrics, colors and other design and selection, can adapt to the target market, geographical, climatic, cultural characteristics, as agents how to use Increase market share is completely ignored, which Shishi other apparel companies require agents in accordance with their marketing programs have a very different approach. The company's agents in the terminal market has the greatest freedom to play their own space. Chengdu agents like to advertise their own money, so unknown in the Shishi men's brand in the local market has a high level of awareness. In just three years, the company's Aoshi Lun Men and the North Apple slacks have become strong brands in the Yun, Gui, Chuan and Chongqing regional markets, although there is no market influence outside of this area, but for small businesses That's enough.