When the science fiction movie on the big screen is always the end result of stereotypes, you may wish to replace the 3D glasses with a fashion perspective, let us experience interstellar travel in another way.
Fashion profile
Brand Name: 懿优YEEIOU
Established: 2012
Tonality overview: "Yiyou" means "follow your own heart and pursue something beautiful." It is Shenzhen's original designer brand and advocates the "accompanying, not casual" attitude. Its design is not based on age, but is directed towards people with independent thinking. Romantic retro, psychedelic colors, geometric partitions throughout the whole.
Outer space has an inexplicable gravitational attraction for human beings. Films and novels exhaustively tell the story of that unknown space. YEEIOU uses fashion to interpret science fiction movies: There are no two-headed aliens, there are no plants that can bite people, and everything is adrenaline. The arrogant sci-fi elements became silent clothing, but you could clearly perceive the color cast of the distorted light and the distorted space-time patterns. Even the dreaded black holes did not escape the YEEIOU ghost imagination.
Q&A conversation
SZFW: The theme of Shenzhen Fashion Week this season is “Art and Lifeâ€. How do you view the relationship between fashion, art and life when designing and creating?
Yu You: Art comes from life, and fashion is one of the carriers of artistic expression.
SZFW: How to find the source of inspiration at the beginning of the design?
Excellent: Design inspiration is everywhere, it can be a science fiction movie, it can be a very interesting trip, it can be a person or a memory around.
SZFW: What is the theme of this big show?
Excellent gift: mysterious black hole, MYSTERIOUS BLACK HOLE. It is the final chapter of our brand YEEIOU STAR series story in 2018.
SZFW: Talk about the story of YEEIOU STAR.
懿 懿: YEEIOU STAR is an imaginary alien planet, where a pair of lovers live: David and Bowie. One day, when a virus burst on the planet, David slept in his own dream because of the virus. Bowie entered the five-dimensional space in order to save David. She will experience three unknown areas: “The Sea of ​​Dreams, the Freedom Block. Mysterious black hole." Pass the brand's values ​​through this series of stories: "Sincere, brave, and determined."
SZFW: This super-realistic subject seems to be outside of life?
Excellent: In fact, this "mysterious black hole" is the image of countless unknowns in life. The irritability of life, endless complaints, will only make you engulfed by black holes. Stop hesitating, stop shaking, stop confounding the doubts of the soul, embrace the black hole - you will find that its kernel is a colorful world, and only people with enough firmness will enjoy the happiness brought about by this unknown.
This excellent story about Star Trek will be finalized in A/W2018 Shenzhen Fashion Week. Are you ready for the viewing tickets?
Show information
2018.03.15 14:45 C show field