Shanghai Fashion Week 18AW exhibiting brand - HAEZHENWANG

The avant-garde style of the HAIZHENWANG brand is considered to be the elegance of modernism. It incorporates cutting-edge design concepts, innovative ideas, unique fabrics, textures, traditional craftsmanship, and refinement of detail, as well as a balance between fit and suitability, and the integration of classical aesthetics into modern design. It is avant-garde creative arts and pragmatism. perfect combination. In the romantic and elegant silhouette, it incorporates a sturdy and visual shape. The application of excellent three-dimensional cutting and exquisite craftsmanship techniques will help to achieve a perfect balance between hardness and softness. The combination and contrast of these two elements fully expresses the spark of inspiration for each designer and becomes the biggest style highlight of the brand. The constant pursuit of innovative design and perfect quality is the eternal attitude and persistence of the Haizhen Wang brand. Is the brand's biggest core value.

Wang Haizheng established the same name brand HAEZHENWANG in London in 2010 and served as the design director. He completed his undergraduate degree at London Fashion Institute in 2003 and graduated from Central Saint Martins with a master degree in 2005 with a masters degree in women's fashion design. In 2006-2010, she served as the dress designer for MAXMARA, BOUDICCA, and ALLSAINTS. In 2013, she was selected as the most influential person in the 2013 UK Red Pages by the industry's most famous professional focus forecasting journal and selected by the British Fashion Business Center as the only It is one of the five “new fashion pioneer members”; participated in London Fashion Week and Shanghai Fashion Week in 2013, 2014, 2015, 2016 and 2017 respectively; and cooperated with Dongliang and Pepsi across 2013-2014; in 2015 Participate in the Swarovski Collective project.

2017AW

2018SS

| 2018AW Theme Concepts |

The 2018 Autumn/Winter collection will be launched at Shanghai Fashion Week. It will be inspired by European farming women's floral farm suits and farming conditions. It will extend the classical elements of the country and court paintings, and bring about a new revival of national rejuvenation. With Revived as the theme, from the extension of retro styles and the deployment of neutral tones, colors hope to reawaken people's look back. At the same time, it is also a reflection of the designer's over-reliance on exaggeration and distortion for the development of modern fashion, hoping to look back and find the original and pure beauty of the past.

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