Fun fashion design consumer youth rejuvenation

How to describe a piece of clothing that one sees in his own eyes has become a puzzling question for a long time, especially in the constant pursuit of so-called fashion reviews. Domestic description of the clothing is quite rich, thanks to the extensive and profound Chinese language, all kinds of words used to describe people, things, things can be used in clothing, most of them from the clothing of the three elements - color , Fabric, style departure. In recent years, some apparel reviews appeared to seek to interpret the clothing metaphor of cultural description, from this point of view, the appraisal of domestic apparel gradually and foreign synchronization, the common apparel reviews in the West, often the details of clothing and a culture Times, style or a cultural celebrity linked, of course, there is no lack of criticism filled with Western-style country humor. However, this description is mostly for the professional field. More emphasis on lifestyle-oriented fashion magazines, there are more details of the clothing is a vivid description of how to mix, how to choose the like, so as to guide the recipient of information. In ordinary consumer areas, especially in the 20-year-old consumer groups, the description of a clothing adjectives become relatively simple, for their favorite, with fun, fun and other described, otherwise it is not fun, boring . The emergence and spread of apparel appraisal systems highlight the tendency to be entertaining that can not be ignored in consumer and production areas. Undoubtedly, the main body of fashion consumption is young people, a trade "cattle" once said: "Fashion always belongs to young people." Then appear in this group of changes in the measurement scale for apparel products, objectively reflects the fashion changes in fashion products. In recent years, changes in product structure of major brands, you can see for the young consumer groups, "fun, interesting" products have become an important part. On the one hand, apparel products focus on the deep connotation of environmental protection and scientific and technological content. On the one hand, the apparel products turn to the recreational products that symbolize, relax, be physically and mentally relaxed without any burden on the one hand.

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