Yu brand clothing quietly wading star endorsement brewing brand upgrade

Henan garment industry after more than 10 years of rapid development in the national market has taken an important part, especially in recent years, the rise of Zhengzhou pants industry, has become the national leader in the pants market. However, there are not many apparel brands in Henan that can be rebuked, and they are not satisfied with the current situation of low profit margins and brand added value. Please celebrity endorsements, no doubt can to a certain extent, quickly enhance brand awareness, establish a better corporate image. Look, Henan garment enterprises have already begun to move. Henan brand clothing quietly wading star endorsement New Year, the Zhengzhou panty on behalf of enterprises - Zhengzhou Ya Lida Garment Co., Ltd. and the domestic famous movie star Xu Qing signed a contract, officially hired Xu Qing as "Ya Lida" brand ambassador and plans in 2010 Invested 20 million yuan in CCTV and related media image promotion, in order to enhance the brand image, access to greater market share. At the signing ceremony on January 10, Mr. Zhao Sunli, chairman of Zhengzhou Yali Da costumes, said Yalida brand spent huge sums of money inviting domestic first-line celebrity endorsements and advertising in major media such as CCTV to vigorously promote the brand , That is, to break the bottlenecks in the development of Zhengzhou pants brand, product-based, Zhengzhou brand pants to promote the national high-end market. Garment Co., Ltd. in Zhengzhou, Henan Province, is the earliest use of brand advocate one of the enterprises. It is understood that as early as 2006, Zhengzhou Ferguson Clothing Co., Ltd. hired a kung fu superstar Donnie Yen to do high endorsements, tasted the sweetness, but also in July 2009 with Donnie Yen renewed three years endorsement contract. Prior to that, they also hired a television host in Henan Province higher mirror host to their own products to do endorsement. Hou Junchao, chairman of Zhengzhou Watanabe Garments Co., Ltd., said that through the celebrity endorsements, the brand's reputation, reputation, influence and loyalty have been promoted and the development of the enterprise has been promoted and the development of the garment industry in Henan Province also been promoted. "Since the signing of the contract with Donnie Yen, companies have been forced to advertise the news. They are encouraged to implement the brand strategy and step up publicity efforts to improve product quality, enhance enterprise building and enhance corporate image." According to reports, Cedric women are still brewing volume has not yet listed, but has set a spokesman for the image, and the spokesman is none other than Donnie Yen's wife - Miss Chinese champion Wang Shi poetry. Star couple together into battle for a brand of two products endorsements, really can be described as perfect match.

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