As the weather gets cooler, the underwear market, which is heating up, is setting off a wave of "fever fiber" underwear. When the wet can be heated fibers are woven into underwear, in the winter to add warmth to the people, really let consumers heart. Just over a month time, the concept of "fever fiber" underwear on the market has been overwhelming. However, really so much underwear can "fever" it?
Investigation "fever underwear" overwhelming
In recent days in the capital of the hypermarket survey found that "fever underwear" is replacing the previous "thermal underwear" has become the new darling on the market. Domestic well-known brands Wacoal, Triumph, Warren times, Tingmei have launched this underwear with heating fiber. "It's hot." Many salespeople, in their introduction of the function of callused underwear, simply introduce their literal meaning and are already attracting consumers.
Wacoal at the Pacific Department Store at the year-end Thanksgiving sale hit "100 yuan / piece," the price selling new concept heating fiber underwear. Sales staff said that as early as three years ago, the brand already has products containing pyrophoric fibers, and now come up with the sale of the three years ago, fever fiber products, with soft, balanced temperature and other characteristics of the underwear by consumers. Wacoal brand counter, the price of heat-ray fiber underwear only coat, sales staff said the sale of clothing fibers, heat pants, pants more popular, has sold out of stock.
Similarly, at Triumph's counter, every piece of heat-generating fiber underwear (or pants) is priced at $ 368. Warmer times also listed the "fever wool warm silk" new, each set of clothes priced at 498 yuan. Not hit the concept of heat ordinary thermal underwear and the price of hundreds of dollars at the heat underwear, much cheaper.
Some of the random interview with the author of the current winter underwear market, some frustration: First, that the reason why overwhelming fever fiber is that some businesses would like to use the new concept of hype, sell a full house; Second, do not know in such a chaotic market, how To buy a real hot underwear.
Business trick "warm" as "fever" sell
Wacoal's sales of heating fiber underwear are hung on the "according to grams of heating fiber" label, the label states: "The traditional insulation is to stop the heat emitted by the body-based, Iks fiber is their own A brand new material that warms and warms the body, its water absorbency far exceeds that of other varieties of fibers, and there is no feeling of wetness 'Ekes' to make you feel both dry and warm. "Meanwhile, at the top right of the label Printed "TOYO TEXTILE" logo, and in the bottom of the label with a chart to explain the heating fiber - "Ix silk" fever data. Obviously, Wacoal wants to use such a label to give consumers a relatively comprehensive and scientific explanation.
In the warm times children fever woolen underwear ads, you can see this publicity: "'fever wool warm underwear' not only fever, warm, it can also activate the body neck, shoulders, back more than a dozen points of blood circulation, can Effectively relieve aches and pains in the shoulder and back, on the cervical pain, frozen shoulder, bronchial asthma and other symptoms of adjuvant therapy ... ... "
Still adhere to the wave of heating fibers are not involved in the underwear brand staff revealed that due to want to maintain a stable brand image quality, the brand is currently not made of underwear made of heating fiber, but insisted on the use of ultra-light warm fabrics made of clothing Lamu Market sales.
Who is the real "fever underwear", from the business's own publicity is difficult to distinguish. In fact, there are indeed many companies take the "fever underwear" ride. China Consumer Association on November 1 jointly called in the development of thermal underwear and thermal underwear two types of "underwear" briefing session, some experts misleading consumers a number of businesses were summed up the concept: the concept of confusion, the business to ordinary thermal underwear As a hot underwear sales, the use of information asymmetry to mislead consumers; exaggerate the propaganda, in the absence of third-party testing authority of the detection agencies under the circumstances of the live demonstration of video clips processing, advertising as a publicity campaign to confuse consumers; Someone who turns a blind eye to the idea of ​​"fever" as a concept uses the technique of heating fiber as a bait and declares that its product is "fever underwear" without adding any heating fiber at all; Far-infrared fibers and other materials, but marked on the product label into the heating fiber. All these kinds, even the experts have looked over the eye, not to mention consumers?
Association calls for the actual situation difficult to apply for legislation
On the current fever fiber underwear market is booming the status quo in the Concorde Consumers Association in the November 1 situation briefing revealed that the fever fiber is a Japanese-made R & D company with special features of fiber, "although the heating fiber R & D achievements in the past few years have a small amount of products to enter the Chinese market, but due to the natural total amount of raw materials constraints, the output of heating fiber is limited. Some domestic brands did introduce heating fiber, and added to the production of underwear, and at present, there are some businesses in China market and product follow the trend of the phenomenon of fever.
It is understood that the real use of heating fiber production of underwear enterprises can make an application to the needle Association, the application of a unified identification of heating fiber, in order to promote industry self-regulation. Needle Association official website, manufacturers need to submit to the needles to submit the fibrillation of the filing documents (including fibrillation test reports and import of such fibers related customs statements) and fever related documents (including by the national quality of knitted products Supervision and Inspection Center issued by the heating fiber content and heating fiber heating temperature of the test report, product standards, in line with the national standard GB18401-2003 "Textile Products Safety Specifications" test report). In this way, consumers can identify the authentic underwear through the industry's uniform logo.
Need help through various aspects of the supervision and the addition of a unified logo, the establishment of industry standards to guide the market standardization and reduce commercial speculation. At present, the China Association for Standardization Committee is proposed to establish the industry standard project proposals, and then by the panel of fever fiber products for testing, and finally approved by the Development and Reform Commission. It is also learned that some Japanese manufacturers who develop and produce pyrophoric fibers have already got in contact with the needles and expressed the hope that they will exchange information on the usage of the fibers in the Chinese market and support each other in the testing technologies. This may give the current "hot" underwear market bring normative hope.