Pierre Cardin contributed to China's first model team

In April 1979, Xinhua News Agency reporter Li Anding received a notice from the foreign trade department that Pierre Cardin, the French fashion designer, was invited to visit China for the first time and will hold a clothing observing society in Beijing's National Palace of Culture. "View Meeting" is a peculiar nouns of that era, and its typical features are three: First, the review of viewers; the second is all check-in, record the name; third is the ticket can not be transferred. This visit to the Palace of Culture will be limited to the participation of officials and technicians from the foreign trade and clothing industries. In a temporary T-shaped stage, Pierre Cardin brought eight French models and four Japanese models, accompanied by pop music, hip-hop hip-step catwalk. Li Anshun still remembers that those tall, tall ladies wearing shrugged skirts and demeanor are in stark contrast to the audience wearing blue-gray uniforms and holding their breath. When a blonde stops facing the audience and suddenly opens up the dresses, the people under the stage are like a huge wave hitting their backs. In 1980, Pierre Cardin decided to set up a modeling team in China to prepare for his first public-facing clothing show to be held in Beijing in October 1981. Nearly all of the 20 or so selected members of Beijing's model performance team came from the grassroots, vegetables, carpets, sweaters, fruit-selling, fried dough sticks, and textile workers. These people are grouped together every night and are guided by two professional coaches from Paris. Since many people conceal the truth from their families and units, they have to use training on leave or sick leave. In October 1981, after a few months of professional training, the first model of China performed at the Beijing Hotel. The show was open to the public, but most of the guests present were still insiders, officials and silk chiefs in various parts of the country. Performance achieved extraordinary success. The news of "Chinese fashion shows" took up the headlines of many international media the next day, forming an intriguing contrast with the few domestic media outlets. In this way, China's first model team was announced, while Pierre Cardin apparel began a monopoly on sales for years to China's top consumer base. Now, in China can already buy a variety of clothing from foreign brands, just 30 years, China has become the world can not be ignored high-end clothing purchase groups.

Posted on