Xtep was established in 2001, is a large-scale fashion sporting goods company. Xtep adopted a differentiated marketing strategy and the first iconic artist endorsed the sporting goods and achieved unprecedented success. At present, the company has 5,800 employees, distribution outlets throughout the country. Listed in Hong Kong in 2008, entered a new stage of development. Xtep spokesman for the first post is Nicholas Tse, and then is Jolin Tsai and Wilber Pan to join, there is a series of super-daughter Jiang Yirong and other endorsements, followed by Han Geng, Gui Lun magnesium and other popular stars, but the most special step image of the spokesman is Nicholas Tse, Jolin Tsai, , Han Geng and so on. Xtep is a stylish sportsmanship, fashion, personality, freedom. Xtep created a unique culture of its own brand. Fashion, avant-garde, freedom and rebellious interpretation of the "Xtep" brand culture, high grade, high pursuit and strong innovation and vitality gave "Xtep" brand core values, 2011 La Liga Villarreal team to become China The first sponsor La Liga brand. Present: Nicholas Tse (2001 to the present) Jolin Tsai and Pan Wilbur (2008 to present) Han Geng (2011 to present) Zhao Shuting and Gui Lunmei (2012 to present) TWINS, Boy'z, Fast Five (Jiang Yingrong, Li Xiaoyun, Huang Ying and Yu Kewei , Liu Xi-jun) Xtep Xtep brand profile Xtep brand English name "XTEP", from the English "STEP BY STEP", containing "down to earth, step by step," the meaning of the Chinese name "Xtep", both English homonym, She also shows the distinctive cultural connotation of the Sanxing Group and the Xtep brand, that is, the journey that the Sanxing Group has taken is different from its competitors and is rapidly changing but at every step. The consumers who also represent Xtep are different The Cenozoic, represented by young people, emphasizes avant-garde, fashion, personality and freedom. They like stylish and personalized sporting goods, express themselves in sports and advocate freedom in life. Xtep brand symbol "X" embodies the brand culture of "avant-garde, fashion, personality and freedom" and represents an unknown and mysterious field and world that needs us to explore. If you do not have time to go to the Xtep store to choose clothing, then it's the official flagship store. Special step official mall: http://
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