On October 25, 2014, the 2015 marketing planning meeting was held in Zhaoqing Country Garden Phoenix Hotel.
The two-day marketing planning meeting was conducted in the actual combat mode of the sand table. To make it more in line with the competition in the market, chairman Yang Xue, general manager Peng Yanming and art director Liu Runjie formed three venture capital companies, marketing systems, direct sales management systems and other departments such as the backbone of the participants, as well as invited guests Legal adviser Liu Hongli and financial adviser Lin Lina as shareholders, the marketing system, direct business system and the CPU project team of five major business unit composed of six companies by the system director or department manager as the CEO of each company rotation 2015 marketing plan, passed the challenge Compete for debate and get venture capital firms and investors.
The entire sand table actual combat deduction is mainly divided into five modules, namely: the beginning of the beginning of the year (2014 summary), a dollar start (2015 annual plan), a hundred schools of thought (first half of 2015 planning), all flowers (second half of 2015 planning) Ultimate battle. After each round of deduction, the other five companies challenged the loopholes in the work-in-progress. The challenged CEO must respond quickly. VCs and invited guests decide whether the challenge will be successful or not, and the successful challenge will earn the other's investment. Throughout the actual combat in the process of making, through you ask me the answer to the challenge, so that everyone's spark of ideas has been a real and effective collision. In the end, Hongtu, led by Kou Weijian, director of marketing, won the championship of this set.
These two days and nights of sand table practice, is a brainstorming process, is the department and department, the collision of ideas between people. In the constant challenges and challenge tests found that departments and individuals exist problems and deficiencies, everyone is serious learning and reflection, and immediately rectify every detail of the annual marketing plan for the 2015 annual marketing plan more in line with Burnets market development laws, so that enjoys popular support and effective implementation. This is responsible for each of our dealers , but also for each dealer assured us!
We firmly believe that we must win in the future, become absolute winner!
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