Contributing writer Lam Sword The global economic downturn, and even Shanghai taxi drivers will tell you that foreigners more and more to stingy. Foreigners living in Shanghai should be the backbone of the popular rock band concert such as Linkin Park, this time unexpectedly accounted for only one-tenth of the total audience, and picking the cheapest tickets to buy. And many luxury goods and fashion with a strong Chinese element are also aimed at foreigners in our imagination. However, under the impact of the financial turmoil, what is the business condition? Vivienne Tam has always wanted to sell his company, Shiatzy Chen's shop seems gossip, and Shanghai Tang's CEO Raphael Le Masne de Chermont happily says his brand is fine, And they solemnly point out that they are not a brand that sells the "China Dream" to foreigners. "The products that are sold abroad are still sold well in China. We have not discriminated between the domestic market and the foreign markets." Before Marco Polo brought the magnificent "Chinese Dream" from Kublai Khan to the West. Today, "Made in China" seems to have the point of "China's nightmare" in the cottage products going to the world and the cheap and scruffy cheap products. A lot of international brands smell even processed in China, in order to maintain the reputation of their products, still not labeled "Made in China" label. Modern China is more like an upstart or "a victim of misfortune." It seems difficult to export its own unique value to the West. A handful of design elements with a global identity are still lingering in the feudal empire or the combination of Chinese and Western Shanghai deco style. The origin of "Shanghai Beach" and Shanghai deco is clear and legible. Although Mr. Lei Fuyi repeatedly stressed that "Shanghai Beach" is a modern luxury brand in China, but can be seen everywhere in the folder more than 60 years ago, the old Shanghai folder, as the "Shanghai Beach" own designer team is also the Chinese Miscellaneous office, they are well balanced with each other the natural conflict between Chinese elements and Western values. However, it is not easy to handle the relationship between the two. When Vivienne Tam first arrived in the United States in the same year, she sought visual impact points in the socialist ideological conflict between China and the West. When she first opened the shop to Hong Kong, it provoked strong opposition from Hong Kong residents because Vivienne Tam's design strategy only worked for foreigners. And as China is increasingly "connected with the rest of the world," the interest of this political pop has quickly become obsolete. In contrast, Shanghai Beach more accurately freed itself from the "fashion" myth, based on the safe and universal Shanghai deco style. For a long time, Japan also tangled in between local and global. They have the clever cousins ​​in "Madame Butterfly" and Suzie Wong in Wan Chai Wharf in China. Their kimonos and Chinese cheongsams are the most symbolic elements of the nation in the West. When the national culture was not confident enough, both China and Japan had consciously adopted a simplified national element under the watch of the West. In fact, many women who like to dress themselves as "folklore" are basically "foreign businesses." Although they chose the Chinese element, their purpose is still to please the other. It is an obvious fact that "Shanghai Beach" was indeed the first to win the favor of a large number of Western consumers. Today, fighting the Chinese domestic market again has to target the local audience and reinterpret the "Chinese dream." In Ray Fu Yi view, he is very proud of "Shanghai Beach" made in China. He cited Japan as an example. Made in Japan 50 years ago was also synonymous with cottage products, but eventually became one of the world's top products as Japan's overall national strength increased. In this sense, Rayfacially recognizes the world-class quality of "Shanghai Beach" and is the first of its kind to be a premium Chinese product. Ray Fu Yi in his remarks, almost make people believe he is a Chinese, and forget his French origin. The global economic downturn, even the taxi driver in Shanghai will tell you that foreigners more and more to stingy. Foreigners living in Shanghai should be the backbone of the popular rock band concert such as Linkin Park, this time unexpectedly accounted for only one-tenth of the total audience, and picking the cheapest tickets to buy. And many luxury goods and fashion with a strong Chinese element are also aimed at foreigners in our imagination. However, under the impact of the financial turmoil, what is the business condition? Vivienne Tam has always wanted to sell his company, Shiatzy Chen's shop seems gossip, and Shanghai Tang's CEO Raphael Le Masne de Chermont happily says his brand is fine, And they solemnly point out that they are not a brand that sells the "China Dream" to foreigners. "The products that are sold abroad are still sold well in China. We have not discriminated between the domestic market and the foreign markets." Before Marco Polo brought the magnificent "Chinese Dream" from Kublai Khan to the West. Today, "Made in China" seems to have the point of "China's nightmare" in the cottage products going to the world and the cheap and scruffy cheap products. A lot of international brands smell even processed in China, in order to maintain the reputation of their products, still not labeled "Made in China" label. Modern China is more like an upstart or "a victim of misfortune." It seems difficult to export its own unique value to the West. A handful of design elements with a global identity are still lingering in the feudal empire or the combination of Chinese and Western Shanghai deco style. The origin of "Shanghai Beach" and Shanghai deco is clear and legible. Although Mr. Lei Fuyi repeatedly stressed that "Shanghai Beach" is a modern luxury brand in China, but can be seen everywhere in the folder more than 60 years ago, the old Shanghai folder, as the "Shanghai Beach" own designer team is also the Chinese Miscellaneous office, they are well balanced with each other the natural conflict between Chinese elements and Western values. However, it is not easy to handle the relationship between the two. When Vivienne Tam first arrived in the United States in the same year, she sought visual impact points in the socialist ideological conflict between China and the West. When she first opened the shop to Hong Kong, it provoked strong opposition from Hong Kong residents because Vivienne Tam's design strategy only worked for foreigners. And as China is increasingly "connected with the rest of the world," the interest of this political pop has quickly become obsolete. In contrast, Shanghai Beach more accurately freed itself from the "fashion" myth, based on the safe and universal Shanghai deco style. For a long time, Japan also tangled in between local and global. They have the clever cousins ​​in "Madame Butterfly" and Suzie Wong in Wan Chai Wharf in China. Their kimonos and Chinese cheongsams are the most symbolic elements of the nation in the West. When the national culture was not confident enough, both China and Japan had consciously adopted a simplified national element under the watch of the West. In fact, many women who like to dress themselves as "folklore" are basically "foreign businesses." Although they chose the Chinese element, their purpose is still to please the other. It is an obvious fact that "Shanghai Beach" was indeed the first to win the favor of a large number of Western consumers. Today, fighting the Chinese domestic market again has to target the local audience and reinterpret the "Chinese dream." In Ray Fu Yi view, he is very proud of "Shanghai Beach" made in China. He cited Japan as an example. Made in Japan 50 years ago was also synonymous with cottage products, but eventually became one of the world's top products as Japan's overall national strength increased. In this sense, Rayfacially recognizes the world-class quality of "Shanghai Beach" and is the first of its kind to be a premium Chinese product. Ray Fu Yi in his remarks, almost make people believe he is a Chinese, and forget his French origin.