"Although many advantages of the children's wear industry favored by the industry, but the design problems of children's clothing so many businesses shied away." In Japan and South Korea held on the 19th fashion children's clothing special, many participating merchants said the conference is leading us into an international The latest fashion clothing space. Children's clothing market has great potentialChinese children's clothing Holdings Limited Wu Lianhua president analysis, with the improvement of living standards and consumer attitudes, parents invest in the next generation often at cost, the children of this group of huge consumer potential, ignoring this market It is tantamount to closing a profit gate. She said that at present China's children and adolescents under the age of 16 have reached 380 million, accounting for about one quarter of China's total population. And about 27 million newborns are born each year. The huge consumer market has attracted many export-oriented enterprises. "The original pure JJLKIDS-season Le children's clothing also adjust the direction from last year to expand domestic sales, will be the rapid layout of more than 30 franchise stores in the country." President Wu said the market adjustment, through the Haibo and other brands face to face "Exchanges," hoping to move through the scene, identify the advantages and gaps, and find out the direction of the next step. "" Japan and South Korea's children's wear business is the first time to participate in Haibo, to bring the merchants a lot of foreign latest Fashionable children's clothing information and consumer dynamic information. "Fortress children's clothing company also arrived at the Haibo will set up showrooms, a children's clothing company official said, foreign companies and local children's wear business counterparts radiance. Foreign brands focus on innocence Children's wear industry experts analysis, relative to other children's products, small children's clothing costs small profits, and children's growing body is the source of profits for businesses. However, at present, the design of children's clothing in China is not scientific and the trend of adultization is quite obvious. Children's wear that is suitable for children's wear and helps to protect children's physical and mental development can hardly be bought. According to Ms. Wang, a children's clothing agency, children and adolescents are a special consumer group. For their clothing, they should not only achieve scientific and reasonable comfort at the technical design level but also have significant differences from the adult products in the appearance of products. That is rich in the artistic expression of the unique taste of children. She believes that designers engaged in the research and development of children's clothing should have the psychological characteristics of children and adolescents, understand and be familiar with their needs for clothing and shoes, and understand their objective understanding of colors, lines and other design elements. Reporter at the brand children's fashion conference scene to see foreign children's wear business in the style are focused on innocence. China Textile Information Center, personnel, such as Yebao and other famous children's shoes brands to come to the exhibition sophisticated materials, fine workmanship, costume design full account of children's physical development characteristics and innocent nature, or lively and dynamic, or generous; appearance Rich in change, distinct personality, each small detail makes people feel the uniqueness of human design.