Leona Edmiston holds a festive spot in the Australian fashion scene in a glamorous fashion language. In 2002 the local multi-brand boutiques Trixilini began her limited edition introduction. The brand is also distributed to Japan, Los Angeles, the United Kingdom, London and South Africa, is one of Australia's major export products. Leona Edmiston co-founded the Morrissey Edmiston brand with fashion designer Peter Morrissey in the 1980s, and the brand is backed by many Hollywood stars.