Many people see the development of China's underwear such a good prospect, there are plans to enter the underwear market, but decided to open the underwear shop need to pay attention to those issues, shop owners need to pay attention to those details? If you do that, you can make a good underwear shop and you can make a profit in the shortest time. But many people think that making love, big princess Sisi , Triumph, Man Nifen can make money. This is wrong.
Choose a good brand and the appropriate shop location
Choose what kind of location to shop, it depends on your own investment ability to decide, the better the business will certainly be better, but the risk of such investment is relatively large. Under normal circumstances, should choose the local clothing sales atmosphere of the pedestrian street, the location must not be too remote, but the location must be selected target consumer groups often haunt the place.
Choose what kind of brand will be based on your local economic level to decide, and the manufacturers behind the brand must have a certain strength and long-term development of the market's determination, rather than the kind of two-boat business, or bring trouble Unlimited; and the brand's product quality must be perfect, because underwear is personal items, product quality is crucial.
Choose the right style and color
After determining a good brand, you must choose the right style. Any one brand, can not all models will be popular, so, you should mainly run the best-selling style, so you can save money, speed up the process of customer selection, enhance customer interest in the product. In addition, the product's comfort is very important, not wearing comfortable underwear will not have back customers. The combination of products is a deep knowledge, you must have a different series of products to fully meet the needs of women's underwear.
Do a good store image
The image of the store is very important, because you are a specialty store, not a grocery store that can be freely bargain, must be decorated with a certain taste and style, it is necessary to highlight the brand style, and the atmosphere must meet the consumer psychology of female consumers, so that consumption After purchase also feel value for money.
Training outstanding salesperson
First of all, a salesperson in a shop into the store, you must clearly see that she probably wear what kind of cup cover more appropriate, rather than using a ruler to measure.
Buy underwear must try on, absolutely can not intuitively, as the size of different brands and specifications are not the same, so responsible storekeepers should try to convince customers trying on, so as to ensure that customers buy underwear personal comfort, increase customer satisfaction Brand's favor and keep returning.
Terminal sales work is ultimately done by the salesperson, the survey data show that clever sales and poor sales turnover between the business may be a difference of 8 times more than one.
Timely inventory cleaning products
Business must encounter the problem of inventory, you can never be 100% of the sales of imported products, in dealing with unsalable models, we must be resolute, the processing time must be shot, because the accumulation will only lead to the devaluation of the product, but also Will bring greater financial pressure, resulting in the normal cash activities.
Processed products can be sold off as a promotional gift or other methods to deal with. At the same time, you should also always inventory your inventory, clearly understand the product's direction, and analyze the sales data to reduce the risk of inventory.
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