Home textile products do more than concept cards

According to insiders, at present, China only has relevant production standards for textiles that emit far-infrared rays and magnetic fields, but for home textile products that claim to have other effects, there are currently no relevant production standards. Most of them are flickers. Even far-infrared quilts are not as magical as those advertised by businesses.

Skin, magnetic therapy, sleep, create a new concept of sleep. “This is not a propaganda language for health products, but rather a new feature of home textile products. In some large shopping malls and supermarkets, home textile products such as quilts and pillows are popular for concept cards, although the products are very expensive. However, businesses often vaguely explain their "magic" features and have exaggerated the suspicion of propaganda.

Frequent new concepts

In Beijing Century Jinyuan SHOPPING MALL, bedding is not only satisfied with keeping warm functions, magnetic therapy, beautification, far-infrared and other products are dazzling, and new concepts are frequently seen, making people look dazzled.

"A quilt with a price of 1699 yuan is said to be anion-neutral antibacterial. The price of 1768 yuan is also written with a skin-friendly beauty. Now the quilt pattern is really full, and the price is also high enough." A big circle in the mall , This would like to buy an ordinary seven-hole Ms. Wang was not dared to shoot.

Seeing that the author was interested in high-end products, a salesman immediately recommended a quilt, saying that he could “beautify the skin, magnetic therapy, sleep, and create a new concept of sleep” with a price of RMB 2,300/bed. As to why the quilt has these magical functions, the salesman said: "I don't know, the manufacturer's promotional materials are written like this."

In addition, there are many health pillows that claim to be made of medicinal materials such as lavender, kapok, cassia seed and wild chrysanthemum. Each price ranges from 40 to over 1,000 yuan. There is also a beauty pillow that can adjust the physical function of women during sleep, by controlling the secretion of hormones, can nourish nutrient skin, promote blood circulation......

Exaggerated features

According to insiders, at present, China only has relevant production standards for textiles that emit far-infrared rays and magnetic fields, but for home textile products that claim to have other effects, there are currently no relevant production standards. Most of them are flickers. Even far-infrared quilts are not as magical as those advertised by businesses.

A staff member selling far-infrared quilts said that their quilt uses far-infrared polyester fiber, which can promote the microcirculation of human blood, increase metabolism and improve immunity. More importantly, far-infrared rays can resonate with water molecules in the air, allowing them to become independent water molecules, thereby increasing the body's oxygen content and enhancing cell viability. Although it is very mysterious, but in the packaging of the product only "far infrared" words, but did not see the expression of these functions.

The survey found that many consumers who purchase far-infrared quilts go for health care functions. Mr. He, a Beijing consumer, said: “Usual work is usually busy and there is no time for fitness. It is said that far-infrared items have health effects. It is hoped that this type of quilt will be a little effective at night.” Another consumer said that he buys far. The infrared quilt is for parents. "The general quilt has a home. The reason why you buy this kind of quilt is to look at its health care function and want to make the elderly happy."

So, is the far-infrared quilt magic like a business propaganda? According to Qiao Dajing, an expert from China Geriatric Care Association, the far-infrared function is actually exaggerated. Because in theory, any object can produce far infrared radiation, but the temperature of the excitation is different. In general, far-infrared warmth is relied upon to emit far-infrared rays from ceramic fibers that are woven into the quilt, whereas ceramic fibers can only be excited with a large amount of far-infrared rays at temperatures between 40°C and 50°C. In other words, if you want the quilt to produce far-infrared radiation, the required temperature must be at least 40 °C, and human body temperature is impossible to achieve such a high.

Do not buy blindly follow the trend

There are also some consumers who question this functional home textiles. Mr. Zhao of Beijing Tongzhou believes: “The products that are hype are too fancy, not real, and the effect is not guaranteed. Or choose ordinary products to be reassuring and save money!”

Auntie Wang, who is currently buying seven holes at the Carrefour supermarket, said she is still accustomed to using ordinary quilts. She said: "The quality of sleep at an older age was not very good. The daughter-in-law specially bought me a bed, but I couldn't get used to that smell and felt comfortable with an ordinary quilt."

Experts in the industry pointed out that for these home textile products that hype various concepts, consumers must purchase rationally and do not blindly follow suit. Wang Tiankai, president of the China Textile Industry Federation, said that the quilts on the market can be roughly divided into three categories: one is the use of animal fibers made of cashmere quilts, duvets, etc.; one is silk quilt; there is a class of nine hole Hollow fibers named by the seven holes, etc. With the advancement of science and technology, more and more companies are trying to add more technological components to their products in order to increase their cost-effectiveness. However, judging from the current market situation, those “soybean fibers” and “filament and goose down” that are full of enthusiasm have a small proportion in products, and they lack the recognition of the role of improving product performance. Therefore, when consumers purchase quilts, they must not be confused by fancy names. Looking at the ingredient list is the best choice. In general, about 300 yuan per bed of chemical fiber quilts, quilts is a relatively modest choice.