Fun full of Canadian underwear ginch gonch with drama (Figure)

Ginch Gonch from Canada

Originated from dissatisfaction with boring black and white traditional colors and designs, they put “fun” and “playfulness” into each piece with a “sexy play” design style to create the youngest Taste and fashion brand.

All brand spirit is concentrated in their maxims:

"Live like a Kid" (live like a little urchin).

All styles and designs are just as childlike and innocent and uninteresting. The scrambling of years has brought about the gradual maturity of everyone. In the process, it slowly stifled the little heart that loved to dream and loved to ask why. The Ginch Gonch brand echoes the little grown-up child in every adult's heart, and returns to pure and pure self-nature under the restraint of excessive formal etiquette.

[Brand Story]

In 2004, Jason Sutherland and Max Feldman founded the brand and business in Vancouver, Canada. The brand's brand name comes from the common local name for underwear in Canada. “Ginch” and “Gonch” are translated in the same way as Chinese “small trousers” or “small YG”.

At the beginning of the establishment of the brand, only men were in the company, but soon after the cost was added to the product line of women's underwear. Even so, women are very different from the current designs of women's underwear. It's more like a change in the design of men's underwear for women's underwear, so playful. Each year, Ginch Gonch will use its brand spirit as its main axis to launch 4 to 5 new models, and the production will adopt limited production and global distribution. Once it is sold, it will no longer be produced. (In recent years, there are classic models that meet the requirements of remanufacturing, but the colors are still changed. Therefore, each year's limited-quantity products have their uniqueness and scarcity.)

Since Ginch Gonch's models comradely endorsed and there are many comrades on the brand operation, many people think that it is a gay brand. Ginch Gonch responded to this recognition by responding by expressing his welcome because he expressed that Gucci Gonch wanted to convey the brand spirit regardless of gender or inclination. Because everyone has a different appearance and personality, it is enough to demonstrate the uniqueness of each body, and it is no longer necessary that these are worldly labels.

[brand design style]

Ginch Gonch's design style revolves around the Underoos in the 80s.

The popular patterns at that time were as familiar to us as Batman, Superman, Captain Superman, Space Superman, Peter Pan... I believe we all remember the cute little pants of the hour! If the memory slowly emerges, This is Ginch Gonch's design style, which is the childhood fun that the brand wants to bring to you.

In addition to the simple graphics, each design name carries a little joking name, such as "Crotch Rocket" or "Sausage Eater/Wiener Eater". In terms of the very popular current style "Bull Rider", the bull is not only representative of majesty, but also represents a strong sexual ability. . . The rider will ask the wearer to know.