In September 1995, Zheng Minzi, who just graduated, came to Zhejiang Huiyuan Foreign Trade Co., Ltd., a subsidiary of Zhejiang Native Produce and Animal Products Import and Export Group Co., Ltd., where Zheng Minzi's department mainly produced and exported packaging bags. A month later, Zheng Minzi and his colleagues participated in the Canton Fair. This exhibition brought enlightenment to her choice of future work direction.
At that time, the participating fabric companies and clothing companies were concentrated in one exhibition area, and each exhibitor's exhibits were concentrated in a small booth. Zheng Minzi found that compared with fabric companies, the clothing companies participating in the business are even more prosperous.
Returning from the Canton Fair, Zheng Minzi tried to create a world in the field of textile fabrics. She began to try denim and polyester fabric export business. To this end, she spends more than half of her time studying at various factories every week. However, due to the simple manufacturing process and low added value of denim and polyester fabrics, Zheng Minzi realized that the export volume of the company's textile fabrics is difficult to compete with mass production companies, and his development space in this field is limited. In 1999, Zheng Minzi transferred to the clothing department business fifteen, this change made her and the clothing industry have a close relationship.
After this, every time Zheng Minzi participated in the Canton Fair, the exhibits (samples) carried by the factory were picked up from the factory. The space available for fabrics and styles was not large, and the sample quotations were also moderately raised according to the factory price. In 2000, the state released its self-support import and export rights to private enterprises, and many garment processing factories also came to participate in the Canton Fair. Apparel processing enterprises are highly valued by foreign buyers because they have lower prices than foreign trade companies. At this time, the foreign trade enterprises have no more "clothes" that "clothes are not sold, just wait for buyers", and they start to worry about customers.
Without a price advantage, is there still room for foreign trade companies to survive? Not just Zheng Minzi, the company is full of concerns about the future.
In order to actively adapt to the foreign trade situation, Zheng Minzi and many salesmen, while listening to the customer's procurement needs while insight into the market's popular changes, while in-depth study of the apparel upstream market. After several years of exploration, they know all the major fabric suppliers and garment processing factories, which factory is good at making tops, which factory is good at making pants, and so on. In the process of cooperation with the processing factory, they gradually figured out The real reserve price of the garment.
Although the company has taken the initiative in the price of clothing, the needs of customers are always changing. Previously, foreign buyers preferred the price, and the quality and quality of the clothes were not high. In recent years, foreign buyers have paid more attention to the environmental protection and functionality of fabrics, and the requirements for various testing standards for garments have become higher and higher.
To this end, Zheng Minzi's team attaches importance to independent design. With the joint efforts of all parties, the company has established a garment design proofing center, a national textile and garment and light industry testing center. In recent years, Zheng Minzi has brought some clothing designed by the company to participate in the Canton Fair, and each piece of clothing is also equipped with original design drawings. It turns out that these self-designed clothes are more popular with customers.
Today, Zheng Minzi is the manager of the 15th department of the clothing business. Under the leadership of General Manager Bi Wenjie, Zheng Minzi’s department’s export orders in 2017 amounted to more than 50 million US dollars. Zheng Minzi said that the current environment facing the apparel industry is not optimistic, but after catching up with customers, we can find different development opportunities. "No matter how the style of the clothing changes, it is fundamentally the improvement of the fabric technology." Zheng Minzi believes that every step of the heart, the clothing industry will bring more surprises.
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Huaian Changfeng Knitting Co., Ltd. , https://www.cf-knitting.com