On the road to entrepreneurship, have you encountered many ups and downs, and have you always been confused? So the theme that we want to share with you today is how to choose the franchise brand?
In fact, a competitive brand generally includes the following aspects:
First, we must have a good product. This product consists of three aspects: good quality, good-looking, good price; good quality, it should be the most basic requirement, and now there are many brands, and light has not been ploughed deeply at this stage; This is easy to understand. Now is the time to look at the face. A high face value can impress consumers; there is a good price. This is not to say that the cheaper the better, but a suitable price, not too low, consumption The customer group will question the quality, and it will not be too expensive.
Second, we must have a professional design of the store space, brand packaging, and so on. A warm and relaxing experience of space is the first step to attracting guests. Having texture and temperature packaging is the best way to increase the viscosity of customers. Therefore, when you enter the headquarters of franchise brand, first ask whether there are people in these two positions. Special post?
Third, the ability of the training department is also an important part of determining the vitality of a brand. Generally, a company that does serious branding must have a relatively complete training manual. This manual must include all aspects of operating a store. For example, The basic business operations, raw material management requirements, product production standards, service standards, etc., can not only be manual, but also need a dedicated teacher to training, to assess, but also supervision, establish and improve A perfect training system will only increase the success rate of franchise stores.
Fourth, the R & D team, each brand will have its own characteristics of the product, the key is whether this feature product can do the ultimate, whether to focus on the main line of products to do upgrades of product design, rather than blindly follow the trend of R & D, which is also a brand of success The key factor.
Fifth, the operating department, generally choose to join the entrepreneurs are start-ups in this industry, they need the support and cooperation of the brand headquarters operations department, will be less detours, such as in the decoration guidance, equipment installation and maintenance, materials Logistics supply and so on. All need the support of the headquarters operation department to ensure the success rate of opening a store
Sixth, the network marketing department in the current brand headquarters, should also be standard, new media, self-media era, mobile phones are our target customers' organs, if you can put the advantages of the brand, product advantages, through the new media platform implantation The heart of consumers, together with the basis of the above, believes that the brand will be strong and will certainly succeed in opening a store.
The above six points are that every high-quality franchise brand headquarters should have, and each department may not have a lot of people, but it must be. If you step into a brand's headquarters and find that the most is the investment personnel, To be careful, the above share, I believe we have a basic understanding of the brand's choice, then the share of this issue is here.
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