China's garment industry as an important production base for exports, Ningbo City, Zhejiang Province in recent years for the new trends in the international garment industry development, integration of resources, to seize the commanding heights of industry, and working with multinational giants, strategic cooperation on a global scale to enhance China's clothing International Competitiveness.
According to reports, there are 16,000 garment enterprises in Ningbo, including more than 900 enterprises above designated size, with an annual output of 1.5 billion pieces of various types of clothing, which allows each Chinese to wear a "Ningbo Pack" with an annual industrial output value of more than 130 billion yuan. The export volume accounts for more than 35%. Chen Bingrong, director of the Ningbo Economic and Trade Commission, said that the garment industry is one of the most advantageous industries in China and the pillar industry of Ningbo's local economy. Ningbo attaches great importance to promoting the transformation and upgrading of the textile and garment industry, and actively guides enterprises to accelerate the transformation and upgrading of the vast market at home and abroad.
Li Rucheng, chairman of Youngor Group, said that the international fashion industry has always used the British and Italian classics as the mainstream consumer groups. The Chinese business clothing represented by Youngor has more European style elements. In recent years, American casual wear has become popular in the international apparel industry. The relaxed and unconventional style of American-style clothing is more consistent with the consumption trend of modern people who pay attention to the quality of life and pursue the comfort of the soul. To this end, in the past few years, Youngor has not been rainy, and acquired the famous American menswear brand Hart Max.
The 130-year-old Hartmark is the mainstream brand of casual wear in the United States. In order to meet the needs of Chinese consumers, Youngor also made new designs and improvements according to the Chinese body shape and wearing preferences, which is very popular.
Not long ago, when Hartmark brand operators were invited to participate in the 21st Ningbo International Fashion Festival, they repeatedly proposed to launch more brands and carry out strategic cooperation with Youngor. Youngor also cooperates with five of the world's top fabric manufacturers to develop and launch Youngor's new generation of independent brand MAYOR, to jointly build a high-end international first-line men's wear brand.
Now Ningbo garment industry is accelerating the global layout. In order to enter the international high-end fashion retail field, Ningbo Taiping Bird cooperates with American Akonis Company to introduce the American New York City Girl Brand “MATERIAL.GIRL†into the domestic market and merge into the world's top fashion design. The brand “AIexis Mabille†has become a full member of the French Haute Couture Association and has brought more international trends into the fashion design.
Ningbo Blum Oriental, a world-famous fabric supplier, has been a long-term partner of internationally renowned brands such as Uniqlo, Nike and MUJI. In order to meet the needs of the gradient shift of the international apparel industry, Blum Oriental has set up a factory in Southeast Asia, only More than 5,000 employees have been recruited in Vietnam, and the revenue of Blum Oriental in overseas has exceeded 1/3 of the Group's total output.
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