Double eleven is coming, and we must plan our activities in advance so that we can better meet the double eleven. So double eleven activities planning should be how to do it? The following example to UNIQLO , Xiaobian will introduce you to the planning activities of double eleven Raiders.
UNIQLO double eleven activities planning
First, the purpose of promotion
The ultimate goal of promotion is to sell the product by any means. UNIQLO online store sales promotion is the same reason, but not just do have effect. Taobao Mall Singles half-price promotions is hot recently to a promotional method.
Second, the promotion process:
1, determine the promotional goods, and prepare adequate goods.
2, to determine the customer base.
(1) determine the promotional goods, and prepare adequate goods. Different products to take different promotions, different seasons to promote different products. During the sales period, the sales of goods will be faster than usual. Therefore, adequate stocking is the guarantee. If out of stock occurs frequently, it will not only affect the sales, but also affect the sensory and praise of buyers. If you encounter bad buyers, give you a bad Comment, that is really enough to choke, even if canceled, have to waste a lot of time and effort in vain.
(2) to determine the customer base: After determining the most important thing is to find the promotion of the object. Promotion target is your target consumer groups, these people are your audience, so the promotion must be targeted at your target group to carry out the spread of promotional information, to find your target consumer group, the promotion will be effective, if the promotion of their own , Promotional methods are properly formulated only to play the piano.
Third, the activity time and manner:
Activity time: November 11, 2011 0:00 0:00 to November 11 23:59:59
Activities: Amoy Gold: Selection of 10 products (Gu family support) on the Amoy gold living poly cost-effective: Select 3 products (Gu family support) on the cost-effective activity Gu goods, the original price 699, gold Amoy gold 399 100 Amoy gold, the number of 500 , Discount 5-7 fold, comes with some small gifts, such as gift cups, bags, mouse pad.
Fourth, material preparation
(1) Preparation of packaging materials, inventory of all kinds of packaging bags and packaging boxes involved in the sale of goods, and preliminary sorting of some specific packaging in advance, as long as the goods can be placed. Can also be packaged directly in advance goods, and so on after the courier to lay a direct post and deliver the goods; (
2) Express surface paper, invoice paper storage, printer debugging, printing supplies (ribbons, ink cartridges) preparation, in order to enhance the speed of playing a single link, it is not recommended during the promotion activities using the common dot matrix printer invoice Instead, a laser printer or thermal label printer is recommended to print the invoice. For businesses that need to print a Picking Rollup or Picking Rollup, be sure to prepare a high-speed inkjet or laser printer and supplies.
(3) The requirements set forth in this Double 11 campaign are more about the service requirements of the merchants, especially the requirements of the shipping segment, and require that all customers in North, Shanghai, Guangzhou, Shenzhen and Hangzhou be given priority in 2 days Ship. Therefore, it is suggested that there be obvious text or color labels on the package or face sheet. In order to quickly sort.
Fifth, summarize the effectiveness of sales and lessons learned
Organizational promotion is also an experience. After the promotion is over, the manager should make an analysis on the result of the promotion, including the traffic, sales volume, click-through rate, whether this time the targeted consumer group is interested in the product being developed or is more interested Other products on the website. At the same time, we should also analyze and compare the competitors' promotion activities, find the places that can be learned, and the competitors sell better than themselves, which definitely shows that their promotion plans are not appealing to others. The analysis process is also a learning process. Summarizing the promotion activities can effectively help the manager to improve their promotion level. In this summary, find out where the promotion is rather inadequate and make adjustments during the next event. Although sales promotion is a good way to increase sales, but also need to constantly explore and summarize in order to achieve the desired effect.
Our firm was established in 1988, the apparel export team, such as Casual Outfits and Sportswear , has more than 6 years of OEM solution experience.
We also focus on all type of Sleepwear, such as Jammies established, Slide Dress, Gown and so on. At the same time, we are skilled in the style and also manufacturing of Childrens Clothing. We have actually separately established Fabrics and Textiles, our Fitness and Yoga suits have actually been widely commended.
Our manufacturing facility lies in the industrial gathering area of Huaiyang County, Henan District, covering a location of 16,000 square meters, with 8 assembly line as well as more than 400 workers. Furthermore, our manufacturing facility also has 5 manufacturing facilities with annual production capability of 5,000,000 PCS and also annual export quantity of $100,000,000.
For us, customer and quality are the most vital. For that reason, we got a great perception from customers in USA, Australia, Canada and also various other regions. As well as developed a long-lasting cooperative partnership with lots of worldwide sports brands.
We never ever quit progressing, we will do our ideal for much better future and make friend with all of you. Looking forward your inquiry!
ladies sports polo shirt, sports wear manufacturer, knitted activewear provider
Ningbo Ningshing Trading Group Inc. , https://www.apparelproduct.com