On October 31, the “China Fashion Fabric Innovation Exhibition and Keqiao Fabrics and China Fashion Brand Matchmaking Conference†jointly hosted by China Textile Information Center, National Textile Product Development Center and Shaoxing Keqiao District People's Government was held in Beijing. This event is one of the important events of China International Fashion Week and an important part of 2017 Keqiao Fashion Week. It coincides with the “Keqiao Fengshanghui†held in the 751D·PARK Central Hall that morning, and presents the Keqiao fabric. The new definition and perfect interpretation of fashion from the source to the end, the perfect ending for the 2017 Keqiao Fashion Week.
Director of Productivity Promotion Department of China Textile Industry Federation, Qiao Yanjin, Director of China Textile Information Center, Li Binhong, Director of National Textile Product Development Center, Li Bo, Deputy Director of China Textile Information Center, Qi Mei, Vice President of China Fashion Color Association, Keqiao, Shaoxing City, China Zhou Shusen, member of the Standing Committee of the District Party Committee, Wang Binghao, director of the Science and Technology Bureau of Keqiao District, Shaoxing City, and other leaders attended the event.
The event also invited 15 Keqiao local high-quality fabric companies and 43 domestic high-end fashion brands to participate. The brand companies gather a number of domestic famous brands, high-end custom brands and independent designer brands such as Aimu, Anmei Anshun, White Collar, Bosideng, JZ Qizi, Li Ning, Pathfinder, JIESTRUCTURE, RizaandIris. Zhejiang Anwei, Fenghuangzhuang, Red Green Blue, Tanhua Huajing, Hantang Textile, Ji Maliang Silk, Matsui Textile, Yuhua Holdings, Xinle Textile and other Keqiao high-quality fabric companies took the latest fabric products to participate in the docking meeting.
At the event, Keqiao elements are everywhere, creating a rich and fashionable atmosphere, which can be described as the “Keqiao Fashionâ€. “China's popular fabric innovation exhibition†area displayed more than a thousand high-quality fabrics from the “2017 China Fashion Fabric Design Competition†award-winning enterprises; “FabricsChina New Designer Fashion Creative Design Invitational Award-winning works ready-to-wear show†from “double hundred pairs†The eight award-winning designers of the competition used exquisite garments made of Keqiao fabrics; 15 excellent Keqiao fabric companies brought over 2,000 pieces of high-quality fabrics covering knitted and woven cotton, hemp, silk, wool and chemical fiber. And many other product categories.
Connect the market to the market with fashion
Qiao Yanjin, Director of Productivity Promotion Department of China Textile Industry Federation and Director of China Textile Information Center
Director Qiao Yanjin delivered a speech at the meeting. She pointed out that this event closely links the most fashionable domestic fashion design brand and the most fashionable Keqiao native fabric products. It is an important move for Keqiao Fashion Week to connect with the market and promote the commercial value of fashion creativity. . During the Keqiao Fashion Week 2017, the China Textile Information Center, the National Textile Product Development Center and the People's Government of Keqiao District of Shaoxing City signed the “Science Keqiao Construction Strategic Cooperation Implementation Agreementâ€. In the future, the two sides will start a new journey, through a series of special project cooperation, relying on the value ecosystem of Keqiao textile industry as the main body, linking the high-quality resources of the industrial chain to carry out collaborative innovation, build more communication platforms and cooperation bridges, and actively promote Keqiao's fashion process has shaped Keqiao's new development advantages featuring fashion, and has continued to write a new chapter in the dream of a powerful country with a new history, and together create a new era for the development of China's textile industry.
Zhou Shusen, Member of the Standing Committee of the Keqiao District Committee of Shaoxing City
In his speech, Mr. Zhou Shusen gave a brief review of 2017 Keqiao Fashion Week. He pointed out that Fashion Week concentrated on demonstrating and excavating a number of Keqiao high-quality fabric brands and original design strengths, strengthening industrial docking, further highlighting and enhancing the leading position and industry influence of Keqiao fashion industry. He also said that this event has enabled domestic and foreign industry professionals to witness the vigorous development of Keqiao fashion textile industry. While the clothing design and Keqiao fabric brand are closely connected, they have tapped and integrated the excellent resources of the upstream and downstream of the industrial chain. Keqiao fabrics “going out†to achieve long-term cooperation and win-win cooperation between the two sides to build a high-quality exchange platform.
Communicate with fashion, win-win
This event, together with domestic high-end fashion brands and Keqiao high-quality fabrics companies, based on the dual demands of procurement and supply, while fully releasing the demand for fashion brand clothing design and market demand at the procurement level, it also brought Keqiao on the supply level. The fashion innovation of high-quality fabric companies shows the transfer of business value.
At the docking meeting, 15 Keqiao fabric companies introduced detailed descriptions of their product development positioning, design concepts, main products, product features and other aspects. Each fabric company displayed nearly 150 kinds of fine fabrics on site, providing a wide range of procurement resources, procurement channels and diversified choices for fashion brands.
The relevant person in charge of Zhejiang Jimaliangsi New Material Co., Ltd. stated that the company's products are mainly marijuana and linen products. At present, the customers are mainly foreign customers. The main purpose of this matchmaking meeting is to further expand the domestic market. It is sold in Guangzhou and Shenzhen. Cultivating customers is a long-term process and requires continuous investment. Due to the high cost of hemp fiber, the corresponding brand is positioned in the middle and high-end brands. Therefore, the company maintains the market's popularity by participating in large-scale exhibitions and matchmaking meetings. And develop quality customers.
The relevant person in charge of Shaoxing Primary Color Digital Technology Co., Ltd. said that the company mainly produces digital printing of cotton, linen and chemical fiber fabrics, and developed a flower trading platform “Tulaiwangâ€. This platform has a certain popularity in Shaoxing. Participation in this matchmaking meeting hopes to promote this platform nationwide. In addition, the biggest gain is to be able to watch the show at China International Fashion Week, and to communicate face-to-face with the brand, so that the development of the company's pattern can be more targeted. At present, the company has a flower development team of 20 people. Developed nearly 50 models, I believe that participating in this docking will greatly improve the market sales rate of the company's flower products.
The relevant person in charge of Zhejiang Wanzi Cloth Co., Ltd. said that the scale and brand of the matchmaking fair are very large. They can connect with these brands, understand the customer's needs closely, and get more suggestions on product development direction. Master the current market trends. In addition, this rare opportunity to communicate with multiple supplier partners to better understand the development of the industry.
"The company has already served many high-end apparel brands at home and abroad. In recent years, the company has made certain breakthroughs in the cooperation of fast fashion brands, adhere to high-quality, fast-response, cost-effective research and development features, and set up an e-commerce department to serve the domestic Top e-commerce brand. I hope that at this event, the company hopes to develop cooperation with more domestic fast fashion brands through docking.†The relevant person in charge of Zhejiang Jindianzi Textile Co., Ltd. said.
As the benchmark enterprise of Keqiao·China Textile City men's shirt fabrics, the shirt fabric products produced by Zhejiang Xinle Textile Chemical Fiber Co., Ltd. can be said to be the ones of the men's clothing brands of Yupai, Supai and Zhepai. According to the person in charge, in this matchmaking meeting, in addition to the hot-selling products, Xinle Textile also launched a large-scale jacquard shirt fabric that has been gradually popularized in recent years, as well as fabrics for fashion professional wear, which will add fibers such as Tencel and silk. Apply more to the product, making the product both stylish, comfortable and high-end. Shaoxing Keqiao Hantang Textile Co., Ltd. has presented a healthy and environmentally friendly fashion product. The discoloration in the sun and the fragrance of personalized products have attracted everyone's attention.
Product ingredients, crafts, patterns, colors, quality, functions, applicable clothing styles, prices, order quantities, etc., are the focus of clothing brands. At the docking meeting, P.JLUX founder and designer Zhang Xiaoyu was attracted by the imitation cotton fabric of Zhejiang Yuhua Holding Group Co., Ltd. She said that high quality and high cost performance are the most impressive impressions of Keqiao fabrics, and the feel and quality are excellent. At the same time, she found a lot of bright new techniques and new products at this matchmaking meeting. The threshold for the order quantity of enterprises is not high, which makes the designer brand and the high-end custom brand very surprised.
Zhang Wei, from the “most†brand, said that she hopes to find some fabrics of hemp and silk texture. The materials, style and design of Ji Maliang silk products are in line with the demand. According to Zhang Wei, the brand size is not large, and the route is small and beautiful. Therefore, although the quality of the fabric is very high, it is sensitive to the price and the quantity. The person in charge of Ji Ma Liangsi gave her a reassurance. Ji Maliang silk always stocks the raw materials one year ahead of schedule. Under the premise that the silk price has risen sharply this year, the fabric price has not "flyed" and accepted a minimum of 300. The minimum amount of rice.
Zhu Hong from "Zhu Hong International" said that he hopes to find some fabrics with a very modern feel. After a round of laps, he found that the products of various companies are not lacking in highlights, and new techniques and new ideas abound. "I have never been to Keqiao before. This event made me feel that this is a kind of regret. I hope that in the future, with such a docking activity, I will really go to Keqiao and take a look." Zhu Hong said.
Li Binhong (left), director of the National Textile Product Development Center, communicates with corporate guests (right)
According to the relevant person in charge of the activity, in order to make the docking meeting more efficient, improve the matching degree and cooperation success rate of upstream and downstream enterprises, in the early stage of the event, China Textile Information Center, National Textile Product Development Center, and Science and Technology Bureau of Keqiao District of Shaoxing City did A lot of work, put more energy in the invitation of the brand, Keqiao fabric organization, fabric display form and so on. The interaction integrates high-quality resources from upstream and downstream. On the one hand, it introduces Keqiao high-quality fabric production suppliers for fashion brands, and on the other hand, it promotes Keqiao fabric enterprises to further subdivide product categories and conducts secondary production according to brand demand. Develop and innovate suitable products to promote the overall planning and development of products and fabric companies to achieve a win-win situation.
The joint meeting between the national industry professional service platform and the industrial cluster public service platform can be said to establish the precise connection and benign interaction between creative products and the market, promote the industrialization of creative fabrics, and realize the collaborative innovation of the upstream and downstream of the industrial chain. Maximizing the value, promoting industrial clusters and enterprises to deepen product development, enhance product market competitiveness, and promote the overall improvement of the creative level of Keqiao textile industry cluster is undoubtedly of great significance. Here, everyone not only witnessed the creative masterpieces of Chinese fashion fabrics and the product development strength of China Fashion Textiles, but also witnessed Keqiao's creative achievements facing the market test and the value of fashion, witnessing the deep linkage and cooperation of the upstream and downstream fashion productivity of the industry chain. . At the same time, the event took the lead of China International Fashion Week, attracting audiences from all over the world to focus on China's high-quality fabric brands, focusing on Chinese design, focusing on Keqiao manufacturing and Keqiao fashion.
Attached: Keqiao excellent fabric companies (in no particular order)
Zhejiang Anwei Textile Technology Co., Ltd.
Zhejiang Phoenix Zhuang Textile Co., Ltd.
Zhejiang Red Green Blue Textile Printing and Dyeing Co., Ltd.
Shaoxing Keqiao Huanhua Huayi Textile Design Co., Ltd.
Shaoxing Keqiao Hantang Textile Co., Ltd.
Zhejiang Jima Liangsi New Material Co., Ltd.
Zhejiang Jindianzi Textile Co., Ltd.
Zhejiang Development Textile Co., Ltd.
Shaoxing Pasha Textile Co., Ltd.
Zhejiang Songjing Textile Co., Ltd.
Zhejiang Wanzi Fabric Co., Ltd.
Zhejiang Modern Textile Industry Research Institute
Zhejiang Xinle Textile Chemical Fiber Co., Ltd.
Shaoxing Primary Color Digital Technology Co., Ltd.
Zhejiang Yuhua Holdings Group Co., Ltd.
Chinese fashion brand companies (in no particular order)
AAS
ALABOBO brand
AliciaLee
BYFCOUTURE
Cagliari
DeerLu
E.1007
Hosa
JH1912
JIESTRUCTURE
JZ posture
LIYU·JINGLI
MENGHUITING
NameNo
P.JLUX
RizaandIris
Shangwei
SunDesignFashionStudio
Ts'aiYu.12
WANGPEIYI
YM Margaret
Love
An Mei Anshun
white collar
Bosideng
Yu Ying
Daoer
Ginger tea
Tioman
Li Ning
Mi Hsu
Pierre Cardin
Su Wen
Pathfinder
Position
Wickedo-VGO
Wickedo-red mark
Webster
Clothing bridge
Addicted
Editor in charge: Xu Yuehua
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