The meaning of "no" comes from the Buddhist discipline. The abstinence is the norm and code of action of Buddhist believers. The ancients integrated the "precepts" into life, always remembering the discipline and preventing the fault of behavior, language and thought. As the saying goes: "Gentlemen do something, do something" Do a good job of branding must have their own persistence, selling three no: do not violate morality, do not deceive the public, do not lack of claims; buy three no: not shoddy, not bound personality, Do not follow the trend. "No" is an attitude of affirming and restraining oneself, and it is a principle.
"Ran" has a positive intention. After the natural and natural explanation, it is not only an affirmation of nature, but also a soft spot for the natural state. I hope that there will be a casual, refined attitude towards life, free from the constraints of the trend, and present the true state. Have a casual return to the true lifestyle, unconstrained, comfortable and natural.
"Otherwise" adhering to the commandments, removing all bad things, pursuing nature, comfort, leaving the bondage, meaning good, or not pursuing the glamorous fashion of the surface, responding to nature with the earthy color, focusing on the use of natural and healthy cotton and linen. Different flavors, do not forget the initial heart, do not follow the flow. Otherwise, I insist on my own unique style and pursuit "I am not unassuming, but I have a charm; I am not high-profile, but I have style; I am not fashionable, but I am free."
[Otherwise] What kind of brand is it?
[Otherwise] the positioning is 'the ecological women's brand that will tell the story'. There are two keywords in it, one is "story" and the other is "ecology."
This 'story' is not the source of inspiration for each series, but the soul of our original design. Every year, I will take the time to take my team to visit and study. We went to villages where ethnic minorities lived and learned ethnic handicrafts from local craftsmen. In the process of communicating with them, learn about their folk customs, living habits, their totems and culture. Every nation has its own story. Some ethnic groups have no written records. They pass through songs and pass on by the people. I hope that the traditional culture and modern costumes can be combined with the [other] as the carrier, and better presented to the public. [Otherwise] Each series is a story. In this one story, we seem to be able to feel the unique charm of each nation and their different feelings. The nationality is also the world. [Otherwise] it carries a vision of all our benefactors: to draw on national culture and to inherit Chinese classics. Accumulate bit by bit and carry forward the beauty of the nation. Create a national women's wear brand with Chinese characteristics and let the national culture go to the world.
Another key word is: "ecology."
In ancient China, cotton and linen clothing was the first choice of the public. Cotton and linen are always present at the same time as the cloth. Ancient fabrics are made of satin, cotton is superior, and linen is common. "Xunzi·Large" has a cloud: "The sage of the ancients, who is a cloth, and a poor man." The ancient wise man, wisely clothed. They adhere to a belief, not afraid of the situation, do not confuse God, do not abandon dignity, stand alone in doubt, rebellion, freedom and open-mindedness. Today, thousands of years later, people are wearing cotton and linen clothing to indicate. People combine retro and fashion, collide the history and culture of the millennium and modern civilization, and derive a unique cotton and linen product. Some people choose fashionable and luxurious clothes, and some people choose the clothes of individual trend. And [otherwise] more love for a cotton shirt. In the era of promoting low carbon and environmental protection, we adhere to this innocence.
The cotton and linen texture of the clothes, taken from the natural, adhere to the original ecology. Cotton and linen are coarsely clothed and hand-stitched. The production process from planting to hand-woven products, do not use pesticides and chemical dyes, textiles also do not contain harmful chemicals such as methanol, is the most suitable close-fitting textiles for the human body. It is also due to the thick texture of cotton and linen, which will form numerous massage points on the surface, which has an unexpected massage effect on the human body. With the love of cotton and linen, in the process of design and development, I have deeply realized the elegant atmosphere of “Pengsheng Ma, not support and straightâ€. In my opinion, wearing cotton and linen is to enjoy the tranquility brought by nature itself, return to the most real life, and freely.
Three small themes of this conference: mist, fog, museum
This time [otherwise] the new design of autumn and winter is inspired by the experience of their design team in some of the Miao Village and the Mt. The ancient buildings of ethnic minorities, the trees that grow freely but are not aesthetically pleasing, are in the villages of ethnic minorities. In the morning, the mist shrouded the mountains, the sun came out, and the fog was turned away. We clearly saw everything that the earth carried. This seemingly bland scenery gave her a different inspiration. The good things are brewing in the darkness of autumn and winter, and they are full of vitality in the right season. So I want to integrate this purely into the [other] clothing.
Since the establishment of the brand, [otherwise] while paying attention to the quality of clothes, we have made the traditional culture and modern clothing design complement each other. Adhering to the casual and elegant attitude of life, pay attention to the cultural heritage of clothing.
It is mainly composed of earthy colors, natural colors such as cotton and cotton. The use of high-quality raw materials, mainly natural cotton and linen fabrics and pure cotton wool, mainly refuses industrial bleaching, maintains the most authentic texture of the material, restores the natural, returns to the original.
The earth is carried by virtue, and a good brand is also carrying all things like the earth. The most authentic, the purest quality, combines the beauty of clothing with the beauty of nature.
[otherwise] brand characteristics
Each brand has its own unique character, and the brand's heritage gives the soul of the clothes. Therefore, each piece of clothing is a carrier, which is a statement of words and slogans.
Introverted and rustic, otherwise warm and quiet. For example, in the south of the Yangtze River, the woman who came face to face, a plain clothes, a glimpse.
It is self-evidently elegant and comfortable. The clothing is mainly loose and has no binding to the body. It is free and easy to move, making the body and mind more comfortable. Unique design, using ethnic patterns, texture patterns, first-class craftsmanship, focusing on the concept of integration with nature.
[Otherwise] brand craft, quality, details
One stitch and one line, the fusion is intertwined. The well-established traditional culture of a long history must be inherited and innovated. Break away from the shackles of intrinsic consciousness and inject new blood on the basis of excellent culture. Friends who know [other] know that they are best at splicing, the fabrics of different materials, and the elements of different nationalities are skillfully used by designers, showing unlimited possibilities.
Stitching is the fusion of innovation consciousness and traditional culture, and it is the collision of national elements and modern costumes. The combination of tradition and innovation, inheriting Chinese traditional culture, clever use of embroidery, weaving and other techniques, combined with modern printing technology, fabric edge washing effect, each detail highlights the quality and excellent production of clothing.
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