On August 8, 2017, "The 11th China Brand Festival" co-sponsored by the Brand Alliance, China Convention and Exhibition Economic Research Association and the Central People's Broadcasting Station was held in Shunyi District, Beijing. The theme of this event is "Creating Efforts and Keeping Progress Together". In particular, Chen Changzhi, Vice Chairman of the NPC Standing Committee, Chairman of the Democratic National Construction Association, 26th Prime Minister of Australia, President of the Asia Research Institute of the United States, Chairman of the Global Advisory Committee of the Brand Alliance Kwan, China Brand Festival Chairman Ai Feng and many other well-known guests attended the event, with in-depth discussion of China's own brand, "create momentum and work together," the road to showcase the national brand strategy to make efforts.
Chen Changzhi , vice chairman of the NPC Standing Committee and chairman of the Central Committee of the Democratic Progressive Party
Australian Prime Minister any of the first 26, president of the American Academy of Asia, President of the Global Advisory Board Brand Alliance Rudd
China Brand Festival Organizing Committee Chairman Ai Feng
2017 is a crucial year for China's own brand in transition. Under the new normal economic conditions in China, the Chinese brand strategy has risen to a national strategic level . The implementation of the global brand strategy is the only way to enhance the core competitiveness of Chinese enterprises, shape China's national image and show the spirit of the Chinese nation.
Eleventh China brand festival activities on-site
New retail model
As a thinker and participant in the construction of China's own brands, Ms. Zhang Jingqi, the general manager of Zhejiang Show Dai Garments Co., Ltd, was again invited to attend the China Brand Festival. And on stage to share with you "brand new opportunities in the retail mode!"
Ms. Zhang Jingqi, the general manager of Show Dai, was invited to attend the 11th China Brand Festival
Zhang Zong said: "The Internet economy has grown tremendously from 2011 to present the top trend, which is both an opportunity and a crisis for the retail brand. From channel-centric retail to consumer-centric now, consumers Has the absolute dominance. "
Show Dai clothing general manager Zhang Jingqi came to power to share
"There are five changes in value today's consumers: from material to experience, from the same variety to customization, from the few to the full, from innovation to innovation, from individuals to groups, The changes in demand, fully shows that the era of product king is over, replaced by "product + experience"! And here the definition of experience is not a narrow "brand" service, but throughout the pre-sale, sale and the Sale and other links users can take the initiative to experience the generalized "experience." "
Re-win the award - "new retail model innovation brand" award
The highlight of this section of the brand, when a few show Dai SHOWDAY brand last year in the tenth China Brand Festival won the "China's underwear industry's leading brand," the award, the more emphasis on its own brand strength shaping, brand value Maintenance and brand of scientific management, with strong momentum of development and a high sense of corporate responsibility, won the Eleventh Brand Festival "new retail model innovation brand" award!
Ms. Zhang Jingqi, the general manager of Xiu Dai Clothing (third from left), came to accept the award
The theme of this brand festival is "Creating Efforts and Endeavoring Together", which is consistent with the business philosophy of "doing every piece of underwear" in the early days of its establishment with Xiu Dai. Since then, its focus has been on brand development Together "New retail model innovation brand" award was obtained, it is Xiu Dai dress since its establishment 10 years of originality, adhere to the quality of the firm affirmation.
This summer to show Dai surprise is too much! Upgrading of office space / Opening of national manager conference / Opening of two consecutive shopping mall outlets / Upcoming establishment of new branch office, today won the honor of "The Innovative Brand of New Retail Model" by the 11th Brand Festival! Too much of the gratitude to all the consumers who show their support, as always, show all the leaders of all walks of life to help and concern, as well as the show Dai brand silently to pay for the show Dai family! Thank you for all the show Dai, we must live up to expectations, create brilliant!
In this also wish the Chinese brand robust development, from the virtual reality, to the world! Brand development for China to win respect in the world!
The 11th China Brand Festival guests photo
Show Dai SHOWDAY
brand introduction
SHOWDAY Show Dai apparel was founded in 2008, has become China's underwear industry leading brand. Show Dai apparel always adhering to the "do every piece of underwear" business philosophy to the popular orientation, the price of the people first, high-quality products, professional services, stylish shopping environment and cost-effective consumer experience to obtain public recognition And love. Brand designed to create covered bra, underwear, home service, pajamas and other personal clothing brands.
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