Country: Switzerland
Year of creation: 1860
Founder: Edouard Heuer
Belong to: LVMH Group
brand introduction
TAG Heuer was founded in 1860 in Saint Imier, Switzerland, and was founded by Edouard Heuer. Since its inception, TAG Heuer has occupied an avant-garde position in the Swiss watch industry and has become a leader in premium sports watches and chronographs. Not only that, TAG Heuer is the first watchmaker to create a luxury chronograph with an accuracy of 1/10 seconds, 1/100 second and 1/1000 seconds. Each TAG Heuer needs to pass at least 60. The rigorous testing of the item was eliminated without any one. It is the rigorous production standard of this TAG Heuer TAG Heuer, making each TAG Heuer TAG Heuer a technically complex watch masterpiece.
TAG Heuer is not only strict with the movement and various components, but also craftsmen have designed different fashion styles for each series, making it perfect. Such as TAG Heuer F1 series, showing beautiful, dynamic, avant-garde charm; TAG Heuer Lincoln Link series, low-key and gentle, intellectual and restrained, exudes outstanding and elegant taste everywhere; F1 series ceramic watch, simple design style, show Outstanding and elegant taste; TAG Heuer MONACO Monaco series of courage and excellence symbol, a truly unparalleled watch series; TAG Heuer Carrera Carrera series, timeless classic and legendary series.
Big event
In 1860, Edouard Heuer founded the watch factory in St.lmier, Switzerland, at the age of 20.
In 1869, Edward TAG Heuer obtained the patent for the winding crown, replacing the winding key used in the mechanical pocket watch at the time.
In 1887, Edward Howard invented the famous swing gear and patented it. This patented device in 1887 is still used by the most prestigious watch design masters and many luxury watch brands.
In 1911, TAG Heuer patented the “TimeofTrip†chronograph designed specifically for aircraft and car dashboards, which can be used to measure the length of travel time.
In 1916, Charles-Auguste Heuer invented the motion timer Mikrograph with accuracy of up to 1/100 second and Microsplit with chasing, and later Semicrograph accurate to 1/50 second. And Semicrosplit.
In 1933, TAG Heuer launched the first instrument panel Hervue that can run continuously for 8 days without going on the chain.
In 1949, the earliest watch "Solunar" equipped with the tide indicator was launched by TAG Heuer, the first batch of only 1,000 pieces.
In 1950, the "Mareograph" was introduced, known in the United States as "Seafarer", the world's first chronograph with a tidal level indicator and a rowing chronograph dial.
In 1962, on February 20th, astronaut John Glenn wore the TAG Heuer sports timer to enter the space on the Mercury Friendship 7 spacecraft. This is the first manned space flight in the history of the United States. The spacecraft orbited the Earth for three weeks. TAG Heuer became the first Swiss time brand to enter space.
In 1964, in honor of the famous "Mexico Pan American Cross Country Competition" in the 1950s, TAG Heuer launched the Carrera series chronograph.
In 1966, TAG Heuer introduced the world's first small electromechanical chronograph, the Microtimer, with an accuracy of 1/1,000th of a second.
In 1969, TAG Heuer launched the first self-winding chronograph movement – ​​the Chronomatic Calibre11 with the Microlunor Microrotor, which was then used in three series: Autavia, Carrera and Monaco. These models are easy to identify because their crowns are located at 9 o'clock.
In 1969, the world's first self-winding chronograph with a square waterproof case - the Monaco series watch.
In 1971, TAG Heuer signed an agreement with the team while becoming the official timer for the F1 Ferrari team. This year, the Ferrari driver began to wear the TAG Heuer.
In 1975, TAG Heuer released the first quartz movement chronograph "Chronosplit" with LCD/LED display with an accuracy of 1/10 seconds.
In 1977, the first quartz chronograph with a pointer and digital time display, Chronosplit Manhattan GMT, was introduced with an accuracy of 1/100 second.
In 1982, TAG Heuer launched the Aquaracer series, which became the brand's classic masterpiece in a short time, reflecting the sporty style of TAG Heuer.
In 1987, TAG Heuer launched the Link series, which has a unique sporting appeal without losing its functional and elegant taste.
In 1992, TAG Heuer appointed the International Automobile Federation to be responsible for all timing operations of Formula One World Racing until 2003.
In 1999, TAG Heuer became the official timer for the Vail World Ski Competition.
In 2002, as a true wrist timing tool, the TAG Heuer Mikrograph F1, which was accurate to 1/100 second, won the 2002 Geneva Watch Awards design award.
In 2003, the chronograph with an accuracy of 1/1,000 sec. - Microtimer was born. The first double-sided Monaco Sixty Nine (one with a traditional dial and one with a digital dial) won the Geneva Watch Awards design award.
In 2004, TAG Heuer launched the revolutionary Monaco V4 concept at the Basel International Watch Fair.
In 2005, movie stars Uma Thurman, Brad Pitt and sports star F1 driver Juan Pablo Montoya and tennis star Maria Sharapova officially joined TAG Heuer The ranks of TAG Heuer's image spokesperson.
In 2005, the first professional golf watch was launched.
In 2006, the Monaco Calibre 360LS concept chronograph was exhibited at the Basel International Watch Fair.
In 2006, TAG Heuer partnered with the Mercedes-Benz depot to launch the TAG Heuer SLR for Mercedes-Benz self-winding chronograph with two advanced avant-garde devices: Two ergonomic operating buttons at 45 degree angle; a fixed speed dial with a rotating outer ring time scale, operated by a crown at 9 o'clock.
In 2007, three years after the launch of Monaco's V4, TAG Heuer revolutionized the watchmaking world with the new Calibre S chronograph movement, a movement that is as accurate as a quartz movement and mechanical. The complex and precise movement of the movement. The use of a two-way motor makes it pure and simple, and is hailed as "the most readable chronograph in history", becoming the new Lincoln Link watch with a precision of 1/100 second - the preferred movement of Link CalibreS .
In 2007, the Grand Carrera high-end watch collection inspired by racing and high-performance environmentally friendly GT sports cars came out. Each of the GrandCarrera collections is equipped with the TAG Heuer exclusive Calibre RS self-winding movement. This is the first mechanical movement to display time through a rotating system, eliminating the traditional hands and showing the time at a glance.
In 2008, the TAG Heuer 360 Museum was grandly unveiled. The museum is located on the first floor of the new TAG Heuer headquarters in La Chaux-de-Fonds, Switzerland. With over 300 watches, it looks back on the brand's 150-year history.
In 2009, Hollywood star Leonardo Di Caprio and TAG Heuer joined forces to support the Natural Resources Defense Council and the International Green Cross. The royalties established by the contract and the millions of dollars donated by Leonardo DiCaprio will be used to support the work of the Committee for the Conservation of Natural Resources and the International Green Cross.
In 2009, TAG Heuer was inspired by the Monaco collection of Calibre 360 ​​concept chronographs, followed by the Aquaracer 500m waterproof watch and the Monaco LS (Linear Second Hand) concept chronograph. .
In 2009, TAG Heuer launched a re-interpretation of the Monaco collection to celebrate the 40th anniversary of the Monaco collection. In 1970, Steve McQueen wore the famous Monaco watch (limited edition of 1,000) to shoot the classic racing film "Le Mans".
In 2010, to celebrate its 150th anniversary of Swiss watchmaking craftsmanship and excellence, TAG Heuer launched the Calibre 1887 chronograph movement, which was produced by TAG Heuer, located in Cornol Jura, Switzerland. Directed by the workshop Cortech.
In 2010, at the Basel International Watch Fair, TAG Heuer launched a new concept watch “TAG Heuer Pendulumâ€, featuring the first non-spring mechanical movement.
In early 2011, TAG Heuer launched the Carrera Heritage collection. Launched a new watch factory-made high-end chronograph: "TAG Heuer TAG Heuer Carrera MIKROGRAPH 1 / 100 second chronograph", this is the first time in history to display 1 / 100 seconds of time through the central chronograph hands table.
In 2011, the new TAG Heuer F1 (Formula1) stainless steel ceramic chronograph was launched, combining excellent performance with fascination.
In 2011, the iconic Lincoln series was re-launched, not only adhering to the original classic style, but also with a comfortable bracelet, more avant-garde design and more elegant style.
In 2012, TAG Heuer launched the TAG Heuer F1 (Formula1) Ms. Yin Yang Tai Chi watch and the Link Lady Diamond Star watch, which is a new milestone in the history of mechanical proofing and high-frequency movements: accurate to The 5/10000 second Mikrogirder 10000 concept chronograph, and won the "Golden Pointer" award in the same year in Geneva's Haute Horlogerie Awards.
In 2012, at the Basel World Watch Fair, the TAG Heuer Mikrotourbillon S watch was launched, a high-frequency dual tourbillon watch designed, developed and produced by TAG Heuer.
In 2012, the new Aquaracer 500M watch and the Carrera special edition watch designed to celebrate Jack Howard's 80th birthday.
In 2013, TAG Heuer celebrated the 50th anniversary of the Carrera collection.
In 2013, at the Basel Watch Fair, TAG Heuer once again shocked the Basel International Watch and Jewellery Show with two new works, releasing the first magnetically driven 1/100 second chronograph MIK ROPENDULUM and the unprecedented magnetic double pedestal. Flywheel concept watch MIK ROPENDULUMS.
Core Technology
TAG Heuer has its own professional craftsmanship from movement, material, to parts decoration. The TAG Heuer movement's self-winding movement, electromechanical movement and transmission belt transmission movement are the core craftsmanship of the brand in many TAG Heuer TAG Heuer watches. The CALIBRE1887, which has won many design awards, consists of 320 components. It uses the TAG Heuer's unique integrated column wheel watch movement, which vibrates 28,800 times per hour and has a power reserve of 50 hours. It is the brand 1887. The bold transformation of the patented swing gear and the matching blue column wheel. In 1887, the oscillating gear patented by Edward TAG Heuer runs along with the column wheel and works in a similar way to a car transmission. The column wheel is responsible for coordinating the start, stop and zeroing of the chronograph hands, functioning like a gearbox. The oscillating gear is like a clutch.
The materials used in the TAG Heuer watch are also selected in layers, and the function is in line with the brand's sportsmanship. The TAG Heuer watch bracelet is made of special steel in the case. It has high strength and excellent diamagnetic properties. Its carbon content is low, so it has strong acidity in seawater and sweat. Corrosion resistance.
The rubber strap of the TAG Heuer watch not only has a unique satin-like finish, but also special processing, especially UV-resistant, it has better anti-wear properties than leather, its waterproof performance and flexible practical elasticity. It fits perfectly with the case and presents the texture of an F1 racing tire.
It is worth mentioning that TAG Heuer adds a thin layer of ceramic to the steel. Unlike traditional chemical or electrochemical methods, the PVD finish is produced by semi-vacuum metal condensation. The main component is carbonization. Titanium can enhance the surface hardness, prevent scratches and increase the corrosion resistance of the watch.
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