Autumn clothing listing price is 10% cheaper
The reporter visited and found that some brands of display racks also have summer clothes concentrated sales, discounts are more than three to five. "Now it has entered the summer discounts, the biggest fall, if the summer discount is higher than 50%, basically can not sell." Some counter sales staff said that after Valentine's Day Valentine's Day, summer clothes will be removed, the latest 31 days Completely withdrawing the cabinet, consumers want to take advantage of the next week's opportunity.
In the Zhongxing Building in Taiyuan Street, the reporter saw that almost all branded clothing has autumn clothes on the counter. A counter sales staff told reporters that the time to market for branded apparel is generally higher than the market demand. In early August, the autumn clothing was listed. "At present, most brands are 100% listed in the autumn, and some are 80%." Chen Lei, the person in charge of the boutique women's wear in Zhongxing Building, told the reporter.
It is worth mentioning that the price of autumn clothing this year is lower than last year. Take a brand as an example. Last year, the price of a windbreaker was about 3,000 yuan. This year's similar style windbreaker is about 300 yuan cheaper. Chen Lei said that from the price situation of women's clothing on the second floor of ZTE, it has been lowered year by year in the past two years. The overall decline this year is about 10%. And the relatively low-priced fashion women's wear, the decline is even greater.
Market forces apparel manufacturers to squeeze water
In recent years, some brands in the mall have sold three or five thousand yuan in autumn clothes, which makes consumers shout "can't afford it." Due to factors such as brand awareness protection, brand appreciation and high-end status, some brands have a certain price increase every year. This phenomenon has changed since last year, and now branded clothing has been lowered regardless of the ex-factory price or the retail price.
“In recent years, consumers are no longer blindly pursuing new styles. Many people even prefer to buy in the off-season, or buy classic collections of high-end clothing. Because the classic models change little every year, this year’s new models are compared with the old models two years ago. It may be just a change in the cuffs and belts." Ms. Liu, who has been selling fashion apparel for many years, said.
Nowadays, the market is fiercely competitive, and some clothing manufacturers have tried to reduce costs to show the price advantage in the same grade brand. In the past, the brand used high-grade fabrics. Now the fabric selection is more popular, the cost is reduced, and the retail price of the terminal is reduced. It can be said that consumers no longer pursue virtual high prices, forcing manufacturers to reduce profit margins and squeeze out moisture to stimulate public consumption.
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