POOK Pengku Children's Wear Parent Company Wins 2016 Dongguan “Artisan Spirit” Enterprise

On the afternoon of August 25th, the Dongguan Science and Technology Association directed the Dongguan Economic and Urban Development Research Association and the “Dongguan Economics” magazine to sponsor the 2016 “Craftsman Spirit Master” Craftsman Spirit Series selection officially announced and at Hongyuan Hotel. A grand award ceremony was held. Entrepreneurs, scholars and leaders of business associations from all walks of life in Dongguan gathered together for a grand ceremony.

In recent years, the Dongguan Municipal Party Committee and the Municipal Government have always attached great importance to the promotion and training of “artisan spirit”. In this year’s government work report, it has put forward the goal of “focusing on the quality brand of Dongguan Wanbao” and has won the “National Model City of Quality and Strong City” at the beginning of the year. "title. In the current context of China's vigorous efforts to promote structural reforms on the supply side, Dongguan's strategy of “building a city with quality” reflects Dongguan’s reliance on the “artisan spirit” and shows that Dongguan promotes “the quality of Wandu craftsmanship”. pursue.

According to the person in charge of the organizer of the event, companies without brands are destined to be the clumsels for people to dress. The enterprises without craftsmanship are destined to guarantee the quality of products. Without innovation-driven vigor, they are destined to be abandoned by the ever-changing era. Only by respecting skilled craftsmen, only by focusing on quality management and only continuous innovation can we get out of the predicament and usher in a new splendor created by China. As a famous manufacturing city in the world, Dongguan has the responsibility and obligation to become the vanguard of China's 2025 development. It should also explore a new path of transformation, upgrading and quality manufacturing.

Elites gather together for a grand ceremony. The organizer invited Li Su, executive chairman of the Contemporary Think Tank Forum, as the guest speaker. He presented a wisdom feast to the guests of the conference, centering on "three stages of history, four major crises, five prospects, and ten degrees of cultivation in the Chinese manufacturing industry."

He believes that currently China's manufacturing is facing four major crises: the market competition crisis caused by irregular order, the cost-oriented industrial transfer crisis under the globalization pattern, the technology upgrading crisis caused by the acceleration of technological innovation, and the industry revolutionary crisis triggered by the Internet revolution.

Therefore, Chinese manufacturing enterprises facing transformational crisis, especially small and medium-sized manufacturing enterprises, should take the initiative and change themselves. First, to carry out technological innovation, this is the only way for small and medium-sized enterprises to grow into large companies; second is to look for low-cost restructuring. Opportunity, through the adjustment of industrial structure and competitive order, tap new profit growth points;

Third, take full advantage of the value of the Chinese market, start international mergers and acquisitions to enhance brand value, and improve the technological R&D layout. Fourth, in the era of “Internet+”, efforts are made to find marketing breakthroughs to capture individual needs; Fifth, to carry out subversive transformations, such as Extend from offering products to providing services.

Since the launch of this selection activity on July 22, the “Top 10 Quality Management Companies in Dongguan” has been selected in 2016 after the enrollment, initial review by the organizing committee, publicity on the Internet, popular voting and expert review. Among them, the parent company of the POOK-generation POOK brand children's wear-Guangdong Pigband Banner Co., Ltd. became the only award-winning children's wear enterprise in the province.

Once upon a time, Dongguan was merely a "processing factory" in the world. Dongguan made the equivalent of OEM production and was labeled as a cottage. After wavering farewell to the low-cost era, where is Dongguan's future? "To improve the quality is to create a brand." Since the reform and opening up, Dongguan has quickly completed the "quantity" change. At present, Dongguan is undergoing a "quality" change, and behind it is the result of the joint efforts of thousands of companies in Dongguan, like Guangdong Piglet Banna Garments Co., Ltd., to pursue quality manufacturing and excellence. (From Dongguan Economy)