Marimekko Mary Maggie 2016 Spring Summer Collection Outdoor Fashion Show

Finnish fabric, clothing, home design brand Marimekko Marymye was founded in 1951, its unprecedented bold designs and colorful printed fabrics add a happy color to the post-war dark world. The brand promotes non-creation, encourages sharing and sharing, and works together to find keys that can bring beauty to everyday life. It also advocates to perceive the true meaning of life and embrace happiness and passion.

Marimekko's annual open-air fashion show takes place this year on May 20 at the Esplanade Park in Helsinki. This free annual celebration is open to everyone for 25 years.

Marimekko's annual show has become part of Helsinki's urban culture. Every year, people gather to celebrate the beginning of the summer in colors and patterns. Inviting citizens to fashion shows is a phenomenon that Marimekko naturally practices.

Live performance

Tiina Alahuhta-Kasko, president and CEO of the company, stated that “Good design should be part of everyday life and belongs to all of us. This is a way to convey joy to all our friends. This year we also hope that all friends who like Marimekko will be happy. participate".

CEO Tiina Alahuhta-Kasko

And Creative Director Anna teurnell

The costumes for this fashion show come from Marimekko's Spring/Summer 2016 collection. The premiere ended in October at Paris Fashion Week. The series is the first full series under the leadership of Anna Teurnell, the new creative director of Marimekko.

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