Adidas Helps Become a "Football Powerhouse"

Adidas was recently named one of China's Top 10 Most Corporate Social Responsibility Multinational Enterprises. This is just one of the six honorable awards won by the company in 2015, which fully demonstrates Adidas China's achievement in implementing high standards of corporate social responsibility throughout the country. Achievements.

Mr. Gao Jiali, Managing Director of Adidas Greater China, said, “Adidas has always attached great importance to the fulfillment of community responsibilities. We not only reduce environmental impact, promote a healthier lifestyle, but also help vulnerable groups of children develop life skills. Undoubtedly, 2015 It is the most significant year for Adidas Group to perform its corporate social responsibility in China. I am extremely proud of adidas's efforts to be widely recognized and award-winning.”

Corporate Social Responsibility Practice Recognized Nationwide

On November 1st, the Center for Corporate Social Responsibility of the Chinese Academy of Social Sciences announced the most influential and authoritative list of China's top ten most corporate social responsibility multinational companies. Adidas was among them. Adidas has won this award for its outstanding management of corporate social responsibility and its outstanding performance in social, market and environmental responsibility.

In addition, Adidas' efforts to build a green supply chain have also been recognized by the IPE and NRDC. It is the “greenest” supply chain in 167 participating brands. Adidas also won the "2015 China Environmental Social Responsibility Model Award" issued by the China Association of Environmental Journalists, the "2015 China Corporate Citizens Outstanding Public Welfare Project" and the Fifth China Public Welfare Festival awarded by the China Association of Social Work Enterprises Citizenship. The 2015 Responsible Brand Award and the 5th (2015) China Corporate Social Responsibility Excellence Awards selected the “Corporate Social Responsibility Driver Award”.

Helping China Become a "Football Powerhouse"

In recent years, grassroots sports promotion and training of athletes are another area of ​​corporate social responsibility that Adidas is particularly concerned about.

In August of this year, Adidas announced a three-year cooperation agreement with the Ministry of Education aimed at jointly promoting the development of grassroots football. According to the plan, by 2017, there will be 20,000 primary and secondary schools in the country becoming football special schools. Every year, 6,000 sports teachers participate in training. Adidas supports physical education through the free campus soccer teaching APP, supports physical education teacher training, and provides schools with important training equipment. Adidas will play an important role in popularizing football and helping China realize its great dream of becoming a “football powerhouse” within 10 years.

Inciting the power of sports and games to make them play an educational role

In recent years, people’s enthusiasm for basketball has been rising. In June of this year, NBA superstar and Adidas brand ambassador Jeremy Lin came to Beijing Xuanwu Peizhi School to make these special children dream come true. This is the second time that Adidas and Jeremy Lin have carried out charity cooperation, highlighting Adidas' commitment to help disadvantaged children and actively promote China’s basketball and other sports.

Adidas’s most successful corporate social responsibility program to date has been the Adidas-Children's Benefit Rural Children Development Program. The project was established in 2008 and it has now become an integrated flagship project for Adidas Community Investment, aiming to help rural left-behind children to learn and grow happily in the sport. Last month, Adidas organized the annual employee volunteer activities for the sixth year in a row. They spent a day and a half in Sichuan's Yingjing County and led children from three local kindergartens to participate in various sports activities.

As of the end of 2014, Adidas has helped 13,864 children regularly participate in the customized sports activities of the project.

Gao Jiali said: "We firmly believe in the power of sports. It can bring positive changes to individuals, communities, and even society. As a leading sporting goods company, Adidas will unwaveringly commit itself to helping the development of athletes at all levels and promote the sports industry in China. The Adidas Group's diversified corporate social responsibility programs reflect Adidas' brand gene and corporate image and are an integral part of our strategic goal of continuing to play a central role in China's sports life."

"The road to 2015" and looking forward to the future

2015 is crucial for Adidas, and the company will welcome the end of its grand five-year strategic plan for the road to 2015 at the end of the year.

With the end of 2015, Adidas will achieve all the goals set by the “Road to 2015,” achieving a significant increase in market share and becoming China’s most sought-after and most representative brand. Since 2010, Adidas has consolidated its leading position in all key categories, expanded retail coverage, and has more than 8,500 stores in first-tier and emerging cities. Today, Adidas has become the number one brand for women's sports. Its classic sports series and NEO sub-brands have also become China's first sports fashion brand and the first sports casual brand.

Adidas' 2020 Greater China strategy under the "Creating the New" global strategic framework will continue to focus on retail coverage expansion and enhance the company's strength through the following five major driving forces: football, running, women and children. The classic series of sports and leisure products. Adidas has also established a new working framework around three strategic principles to consolidate its brand leadership, namely: core cities, speed and resources.