What is the most afraid of an industry? The market is not good, the competition is fierce, the industry is over-remaining, or it is going to decline. These are not fatal. At best, it can hinder the development of the industry. One industry is most afraid of "falsification", which can undermine the development order of the entire industry. How many large companies used to shrink and go bankrupt because of the infringement of fraud. Such examples have frequently appeared in the commercial society, causing the entire market to have reached a deep hatred of fakes. Although the country has introduced many policies, it is still impossible to prevent such phenomena from appearing. So what are the falsifications in the jewelry industry that deserve the attention of the industry?
Recently, the phenomenon of lapis lama falsification has appeared on the Internet. This is not a matter of two times. It has greatly affected the current market structure and made consumers have more doubts about the rising lapis lazuli. The jewelry industry is afraid that fake goods will be rampant. Originally, jewelry is a valuable item. If it is found that the fake will have a negative impact on their psychology, it will lose confidence in the entire jewelry market. This is fatal, for an industry.
The most common falsification in the jewelry industry is colored gems. First of all, the understanding of consumer multi-colored gems is very little. How to judge the authenticity and quality of gems is not available to the average consumer. There is a weakness. And this kind of weakness can't be changed in a short time. Our jewellery knowledge is limited, and we can't reach the period of jewellery. This is also the goal of jewellery promotion at this stage, let the whole people understand jewelry and like jewelry. Colored gemstones are natural. Consumers must avoid the excessive pursuit of perfection to purchase colorful treasures when purchasing such natural gemstones. Natural jewellery can't escape impurities. This is very clear as a jeweler, but now there are a lot of cheap, seemingly perfect quality treasures, which are formed through various post-processing. Perfect quality, people in the industry can see that consumers can hardly judge, good things must not be cheap, cheap things can only say that the quality may not be so good, so choose natural gemstones must not over-pursuit of perfection, this can only Will be deceived by some post-processing gems.
Nowadays, the jewelry market is constantly developing new varieties. The rise of a kind of jewellery is a blessing in the industry. However, some speculators in the market are beginning to make a fuss, constantly making fakes and copying, which has greatly hurt some jewelers who are exploring new products. It is also a contusion to their enthusiasm. To develop healthily in the jewelry industry, we must put an end to the phenomenon of fraud. Lapis Lazuli is just an example. There are many other people who need our jewelers and jewelry media to supervise and let the industry move towards a healthy development path.
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