Amelie Extravagance Women's Autumn/Winter 2012 Preview Unparalleled Crossing Charisma

Style positioning

Focusing on the new luxury design philosophy, and in order to meet the needs of women to display their taste on various occasions, Amelie riche withdrew from a series of fashion styles worn on different occasions: Fashion

Elegant series, romantic city series, classic series, dress series. Fashion-conscious women can find suitable choices from day to night whether they are working, dating, going out or participating in a dance.

Brand appeal

The friend Amelie riche seeks

She is 25-45 years old, confident and independent, full of inspiration and unique taste.

Have their own persistence and corresponding living space,

She is well educated and has a high level of knowledge and accomplishment.

There is a stable income and social orientation, positive and strong but also moderate and harmonious, not aggressive.

She perfectly coordinated work and life, playing a variety of roles.

She loves life and enjoys nature.

With a calm and tolerant mind to deal with the ever-changing changes in the surrounding area,

She knows how to cherish herself so that she can cherish everything better.

Carefully take care of yourself and let yourself be infinite in every aspect.

She cherish every moment, every smile, know how to enjoy life.

They are faint and fragrant, faint and disturbing.

After passing the street corner, people can never forget

They are princesses who fall into the mortal world. They are noble in heart and luxurious in appearance.

Brand DNA: confident, elegant and stylish.

design concept

The “Amelie riche extravagance” brand emphasizes the contours of feminine femininity, uses a large number of techniques such as lace, embroidery, and hand-decoration, and insists on demanding every garment with a discerning artistic vision. Committed to bring the most exquisite and luxurious European dress experience to Chinese women.

Brand series

The four major themes of the product: romantic city series, fashion leisure series, business beauty series, dress series

Brand Positioning

“Amelie riche” seeks confidante. She is 25-45 years old, confident, independent, full of inspiration and unique in taste. She has profound culture and personal taste.

brand speciality

The brand perfection adhering to the French wave warm style, her design is the perfect bark, rococo, bohemian style and sophisticated materials, a large number of high-quality fabrics used in Europe, Japan, exquisite workmanship, production process complex and pure, Strong wearability (first-class lines, version)

Price positioning

Spring and summer: 300-1800 yuan/piece Autumn/winter: 500-3500 yuan/piece Fur: 3000-80000 yuan/piece

Company website:

Affiliate Consulting Manager Li 13691998551