KONZEN men's "Poly trend 2012" brand strategy conference ended successfully

September 6-9, a four-day Guangzhou KONZEN2012 clothing across the world brand strategy conference and spring and summer new orders will be held in Guangzhou Yihe Hotel. The order will be based on the theme of "Poly-Trend 2012". Starting from the core issues of brand building, product planning and team building, KONZEN's brand development ideas and strategic measures will be put forward at the brand strategy conference in 2012, and at the same time, They show the KONZEN brand 2012 spring and summer new trend of the latest information. KONZEN brand executive general manager of Ms. Chen Ling opening speech new strategy new starting point New across the order will be KONZEN brand after the first order will be subdivided. Two brands in terms of image display, display display or clothing display have made a clear distinction: KONZEN Metro stores, as always, to show the knight image of "male" style; KONZEN fashion shop is playing a major trend of the tide Fan, modeling full playful The "tide of men" style. In response to the new brand strategy of halving the brand, Chairman Chen Pei-fan, the head of the KONZEN brand, gave a comprehensive explanation on the brand strategy launch on September 6. Chen Dong said that brand segmentation is through countless arguments, analysis and planning to make strategic development ideas, but also KONZEN for the deepening of the marketing strategy for a larger market share of the beginning. After the breakdown of the KONZEN brand tends to be more specialized and meticulous, make up for the lack of KONZEN original positioning is too wide, more in line with consumer demand; brand operation, operation management and channel development will be in an orderly manner to ensure open Shop, improve performance. Mr. Gong Xiaowei, Brand Director, gave a thorough analysis of the subdivided KONZEN brand culture, brand image and brand promotion. In just 45 minutes, guests not only let guests deeply understand the connotation of KONZEN brand, but also strengthened their confidence in the development of KONZEN. Mr. Huang Haifeng, design director of the subdivision of the KONZEN brand in particular, the trend of the store's product planning done a detailed description of the illustrations for the guests to show the trend of international trends and KONZEN Japanese trend of the new style. Guests have expressed interest in KONZEN trend shop. Subdivision KONZEN brand is a new starting point, with many years of brand operation experience and accurate marketing strategy, KONZEN is about to usher in a new leap.

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