Hangzhou Women's Xi Zihe Ten Years Change: Blooming Intellectual Linyi

Xi Zihe: blooming intellectual copying elegant

In 2000, a new era, Hangzhou West Lake was born a stylish women's brand - "Xi Zihe." The main consumer group of the corporate brand “Xi Zihe” is located in young women aged 20-40 years. At the same time, the company has registered an international brand belonging to urban women - "VIOLET LOTUS". With the changing trend of women's wear in Hangzhou, Xi Zihe has gradually established a stable brand positioning and stores in various cities. And in February 2011, its Taobao Mall official website store opened.

Hangzhou women's brand: Xi Zihe store

The designer of the “Xi Zi He” fashion women’s clothing has been deposited for many years by the hammering of the South, creating a long-lasting background, the style of South Fujian’s fashion, the ingenuity of the Jiangnan people, and the simplicity of the atmosphere in the north. "Women's clothing brand, create a section of urban women. Pink warmth, elegant and comfortable touch, delicate and appropriate embellishment, stylish design elements, simple lines and forms, full of feminine taste, pleasant colors ... Xi Zihe's four seasons style reveals designer Understanding of life and the innate understanding of the beauty of women.

Xi Zihe's “Violetlotus” brand is located in urban white-collar workers from 22 to 38 years old, urban petty bourgeoisie and elegant women. The style is positioned in the fashion ladies' fashion.

Brand concept: We interpret fashion, elegance and taste; release color, touch, and quality; experience fashion with customers, share fashion, win admiration; help customers to show themselves, distribute charm; let customers feel elegant, warm quality life, have beautiful Mood.

Brand style: stylish design elements, elegant form and quality and excellent workmanship, exquisite embellishment and details of romantic femininity, comfortable touch... Customer philosophy: Each counter, shop is our way to pass the fashion and beauty ! Let fashion, beside our customers, it's so easy to have! Let women who love the VIOLOELOTUS brand always be beautiful, happy and admired.

The purpose of the Xizihe brand women's design is to highlight the intellectuality and elegance of fashion women. For the fashionable world full of fantasy and retro fashion, it is always the most important thing for Xi Zihe to be able to grasp the trend of today's fashion women and release the distinguished romance and intellectual elegance hidden in the hearts of women.