"Versace" has finally come to Nanjing to upgrade the level of high-end consumption

Montagut is too old-fashioned to think that Versace was “10 years ago, wearing a thousand-dollar Montagut jacket, you can walk up and walk in Xinjiekou. Now you have to wear Armani or Versace in order to maintain this feeling, So we came.” Zeng Shanshan, standing in front of Deji Plaza, looked idly by the car in the busy city. This kind of look came through the Versace glasses on her face.

Zeng Shanshan, the Asia Pacific staff of Versace Brands in Italy, is responsible for the location of new stores in the Asia Pacific region. She and her colleagues selected a new store in Deji Plaza, northeast corner of Xinjiekou. Jiang Dahua, Marketing Manager of Deji Plaza added: “There are more than 30 noble brands that come with Versace. ESCADA, FERRE, ETRO, Max-Mara, GIADA, and BCBG will debut on Deji on the 28th of this month.” The deserted north side of Xinjiekou will become a pearl. Moreover, with the arrival of this batch of top brand names, it will change the level of high-end consumption in Nanjing. "Montagut doesn't have enough taste. You have to have Versace after September."

A semi-permeable Xiaogua sell 9900 yuan a very common <br> <br> how expensive Versace, who Shanshan said, well said, the Italian headquarters of each new season has just come out, they are generally not immediately in domestic sales. These new products are only produced for some European customers and are very expensive. After a certain period of time, small-lot productions will be selectively displayed in stores in some regions. In the case of all the goods in domestic stores, the average price is more than 8,000 yuan; a medium-sized autumnal women's translucent pipa, the price of 9900 yuan, is a very common thing.

At present, Versace has only 4 stores in China, Beijing Wangfu Hotel, Shanghai Henglong Plaza, Shanghai Meilong Town Plaza, and Shenzhen Seibu Department Store. It is the most discerning brand in the luxury goods market. Nanjing Deji Store will be its fifth semicolon in China.

Counting BMW’s decision to settle down in Nanjing, “We have been observing Nanjing for two years. Now there are 11 days left for us to open our Deji Plaza store.” Zeng Shanshan took off his glasses and told reporters that in the past hour, there were 38 The BMW with the Nanjing license plate opened in front of her, 12 more than this time last year, indicating that the rich people in Nanjing are rapidly increasing. There are a few more prospective potential customers in Versace's future. This is the “best of the day” factor that luxury gentry decided to gather in Xinjiekou.

In the past two years, the high-end shopping malls that have sprung up after the rainy weather in Nanjing are just a representation. Industry insiders said that Jinying, a synonym for high-end shopping malls in Nanjing, has 30% of its VIP card users who often go to Shanghai and Hong Kong to purchase these luxury goods. The data provided by Jiangsu Overseas Travel Agency is that the number of teams that Nanjing organized to go to Europe for shopping trips has almost doubled every year.

“Go to China! Go to the Mainland!” This has become a buzzword for global luxury brands. Zeng Shanshan acknowledged that two years ago, many of the world’s top brands had already formulated plans for the expansion of the Chinese market, because there are more and more wealthy people in China. This is the general trend. She said: "Afterwards, Ferrari stores will also enter De Kee. Everyone is confident that the consumption of luxury goods here will be pushed to a new high."

"Versace who" do not pay slotting allowances <br> <br> Versace stores, do not counter, Shanshan has repeatedly stressed that this statement to reporters. In the Deji Plaza behind her, the 160-square-meter Versace store is being renovated. All materials are shipped from Italy, and the decoration costs are close to 10 million yuan.

These luxury gentry, who are extremely pursuing image and location, are shop-in-shop, independent and personalized decoration, independent business hours, and even the cash register system is “respective of each other” and integrates the money with other shopping malls into the business. The account "big pocket" is very different. “We only have relationships with renters and property owners.” Zeng Shanshan said that if this premise is satisfied, luxury brands will only visit this place. As a business brand owner, he will pay “admissions”, “renovation fees” to shopping malls, etc. Deki is also unable to get a penny. "You can come in with Amitabha." This is also the place where Deji Plaza is different from all high-end shopping malls in Nanjing.