Chinese traditional costumes are people's interpretation of life in the historical process and a manifestation of Chinese traditional culture. ——Wang Yongjin
Embroidering and dyeing China's beauty, cutting a new chapter in culture. Since the launch of 2018 Overseas Chinese Town. The global cheongsam design competition has been striving to build a global platform, aiming to use Anren as the driving force to create a new energy for the beauty of cheongsam. Through the collection of design drafts, we will explore and incubate a group of new forces. The Chinese style designer further promoted the great development of the Chinese cheongsam culture and promoted the great heritage of Chinese traditional culture.
In this competition, the designer of China Fashion Design "Golden Top Award" and China's top ten fashion designer, Qi Gang, served as the chairman of the jury of the competition, as well as a jury composed of famous domestic fashion designers and experts.
Among the many heavyweight judges in this competition, one is very special. He is a scholar dedicated to Chinese fashion design research, and a professor who has trained countless designers. He has a deep understanding and deep confidence for the younger generation of designers. . He is the Chairman of the Academic Committee of the China Fashion Designers Association, the Deputy Director of the Apparel and Apparel Committee of the China Textile Engineering Society, and the Executive Dean of the School of Apparel, Arts and Engineering, Beijing Institute of Fashion Technology - Wang Yongjin.
The most local, the most fashionable
“Cheongsam is one of the most classic representatives of traditional Chinese costumes, and it is more and more popular among people, especially young people.†2018 OCT. Although the global cheongsam design competition is a traditional costume design competition, the participants are not limited. In the case of experienced old craftsmen, on the contrary, there are also many young designers who are enthusiastic about cheongsam to participate in the competition.
Or a mature designer with a successful career, or a young designer who has just graduated from an imaginative imagination, or a domestic and foreign university student who is still studying on campus. These design strengths of different identities, ages, and regions are called "cheongsam". Focus on this competition, pay attention to Chinese culture, pay attention to cheongsam, and pay attention to Anren Ancient Town. In the view of President Wang, these are inevitable. "Because these most local elements are actually the most fashionable elements, they can be recognized and promoted by so many designers."
To inherit, we must innovate
The Chinese style is a non-negligible popular element at any time. In recent years, it has frequently appeared on the international stage and has been valued by big-name designers at home and abroad. At the same time, there are more and more domestic and foreign stars and hipsters wearing costumes with Chinese elements, and cheongsam is one of them.
Talking about the popularity of cheongsam, President Wang believes that the reason why cheongsam is welcomed by modern people is that it not only represents the essence of Chinese traditional culture, but also the charm of its own. It is the life of people in the course of Chinese history. Interpretation. In the design of modern cheongsam, we should also add our interpretation of life. "Inheritance" is only one direction, and "innovation" is the most important.
Nowadays, Chinese fashion is no longer limited to a single element. The designers of the new generation are using their own brains to make an interpretation of Chinese traditional culture. "I hope that through such a competition, I will find more young designers who have their own ideas about life and design, and let more outstanding designers represent China to the world." When talking about this competition, President Wang said.
The contestant has something to say
　　
Top 12 Designers / Xu Zhipeng
The first interest in cheongsam was from the advertisement pictorials from the old Shanghai. The girl in the pictorial dress wore a tailored cheongsam with a hand-waisted hairstyle, which looked very fashionable and very romantic. Both the gentleness from the oriental costumes and the sexy from the Western tailoring.
I was fascinated by the improved cheongsam designed by John Galliano. It can be clearly seen that his inspiration comes from the pictorial, but it adds more sexy elements, giving more exaggerated shapes, and a wonderful experience of Chinese and Western collisions. Later, I saw the classic "In the Mood for Love". Under the lens of Wang Jiawei, every cheongsam of Maggie Cheung was so charming. It was because of the cheongsam's blessing, Maggie Cheung, every movement was more charming.
In this cheongsam design, I found inspiration from the fireflies flying in the summer night. The wings of the fireflies turned into shawls on the cheongsam, and the shiny tail turned into a golden button on the side of the dress. I chose to retain the overall shape of the traditional cheongsam, but I also made a lot of changes to the details of the cheongsam, transforming the original gentle lines into more modern straight lines, making the overall design soft and modern, and I am more modern - I I hope that through my design, I can combine the different characteristics of China and the West to bring a different new experience.
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2018 Overseas Chinese Town. The global cheongsam design competition, with the theme of “Cheongsam Anren clothing and loveâ€, was hosted by OCT West Group, co-organized by Chengdu Anren OCT Cultural Tourism Development Co., Ltd. and the Cultural Promotion Town of China Culture Promotion Association. Specially invited Chinese fashion design "Golden Top Award" designer, China's top ten fashion designer Qi Gang as the chairman of the competition jury, as well as domestic famous fashion designers, experts formed a jury. The designated cooperation institutions of the competition: Jiang Qipao, CFW Fashion Design Network, School of Fashion and Design Art of Sichuan Normal University, Beijing Institute of Fashion, Sichuan Film and Television College, Xi'an Gaojia Courtyard Classical Costume Museum, Wuweiyi Road, etc.
Cheongsam culture is one of the shining features of Anren Ancient Town. It has successfully held six events of “wearing cheongsam to Anren†and passed on the beauty of oriental cheongsam culture to the world. In order to further build the cultural IP of Anren Cheongsam, OCT joined forces with the cultural and cultural associations of the Chinese Culture Promotion Association to hold the Okubo. Global Cheongsam Design Competition with the theme of “Cheongsam Anren Clothingâ€. This is another time since Anren OCT entered Anren, deepening the core of Anren Wenbo and activating the practice of Anren Wenbo. It is another time to put forward the guiding ideology of "not forgetting the original, absorbing the outside, facing the future" proposed in the report of the 19th National Congress. It is also Anren OCT's gradual landing, exhibition, exhibition, performing arts, education, food, film, music, health, garden, livable and other cultural industries to create Anren as the world's cultural town, new urbanization demonstration zone Once again on the road.
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