AIKERL & AIKERL URBAN 2019SS "All Things" Fashion Week is a complete success

The AIKERL brand is based on French design manuscripts, styles and concepts. It combines the most popular colors, popular elements and fabrics in Europe, and fully combines the characteristics of the Chinese market. AIKERL URBAN is a brand new women's wear brand launched in 2018. "Elite, personality, light luxury" is its brand DNA. I hope that every woman can wear a perfect quality life and create her own fashion style.

In March, AIKERL&AIKERL URBAN 2019SS FASHION SHOW was successfully completed in Chengdu Wangfujing Department Store.

Chengdu Wangfujing Department Store “Wanwusheng” Fashion Week has been successfully held for four years. Whether it is brand design or venue layout, there will be different inspirations every year. It puts fashion shows in the commercial space, providing a platform for brands and consumers to showcase and interact. The cooperation between AIKERL, AIKERL URBAN and “Wanwusheng” Fashion Week has created a new spark.

The 2019 Spring/Summer collection is a new series based on the concept. The AIKERL designer is inspired by the “Monet Garden” and the brand DNA. AIKERL URBAN designer from Virginia Woolf’s “One person can make himself Becoming yourself, more than anything else, draws inspiration and chooses "disorder" as the new series theme.

AIKERL - elegant walk

Models wearing AIKERL2019 spring and summer new collections are like walking on the streets of Paris, elegant and elegant interpretation of fashion and dress. Inspired by the “Monet Garden”, the AIKERL2019SS collection continues the brand's DNA – elegance. The spring and summer collections are full of rich colors, and the retro and elegant colors are dotted in the hem. At the same time, the multi-faceted cut highlights the feminine curves, exquisite and elegant, creating a romantic French style.

AIKERL URBAN - "disorder"

AIKERL URBAN 2019 The Spring/Summer collection draws inspiration from Virginia Woolf's “One person can make himself a self, more important than anything”, with the theme of “disorder”.

On the basis of inheriting the fabrics and craftsmanship of AIKERL URBAN, this season, the designer boldly adopted a variety of special fabrics, which changed the material and gave the garment more expressiveness and possibility. The use of rubberized fabrics and metallic fabrics, in order to bid farewell to dull and boring, give full play to the visual impact of the futuristic. The use of pleated fabrics and high-grade grey linen fabrics is to create a sense of quality and quality.

Irregular, asymmetrical design details fit the concept of breaking rules and shackles this season, as well as better visual effects. Designers try to use the gradual matching of the layers, using the asymmetric collar type, decorative text strips, webbing, buckles and other new ideas neckline embellishment design, enhance the off-shoulder, hollow and neck collar style.

The ingenuity of the rich and interesting is also the highlight of this season. The letter LOGO and the drawstring elements are individual and flexible, making the ready-to-wear more interesting. This season, the designer uses partial embroidery, full screen printing and partial printing to show the simple letter LOGO, while the drawstring design elements are highly flexible, making the wearing style flexible.

Super popular star to help out

AIKERL URBAN also invited Julio Acconci, a member of Asia's most popular star band, to help out. Julio Acconci visited the FASHION SHOW site to sing songs for the guests present.

After the show ended, he was invited to the brand store as the star store manager, and received enthusiastic response from customers.