ROLLING ACID Women's 2019 Spring/Summer Collection: Breaking the Order and Returning to "Chaos"

ROLLING ACID was co-founded by creative director SONJA Long Yu and Dutch contemporary artist MR PONG PONG. In the resonance and collision, the designer brand has its own contradictory attributes, and it is also the founder of China's most avant-garde designer brand integration store ALTER. —— SONJA, an experimental cross-border collaboration with the internationally renowned contemporary artist MR PONG PONG.

The diversified team background provides a balance and reflection for the commercialization and artistry of the brand. It injects street expression into high-end fashion. The international sense of humor breaks through the cultural barriers and resonates with the global fashion people.

Sonja Dragonfly / MR PONG PONG

“Exquisiteness comes from the original, and expressiveness stems from imperfection.” From the birth of the concept to the completion, the founders of ROLLING ACID use fashion as a dance step to unleash the freedom and contradiction. The name of the brand is composed of two parts: SONJA's favorite band: ROLLING STONES, which represents the rock spirit of the 60s and 70s; ACIDMUSIC (Psychedelic and Electronic Music), representing the present and the future. This destructive force of psychedelic is perfectly complementary to the creativity of artists. The gap between the past, the present and the future represents the eclectic brand spirit: masculine, masculine, refined and unadorned, mixing the concepts of opposites.

ROLLING ACID GIRL must be a cool girl with independent propositions. The illustration created by MR PONG PONG looks like a child's innocent graffiti, but in which you can find some ironic humor with irony. The conceptual contrast is full of dauntless aesthetics, and the sharp contrasts bring a highly impactful visual effect. ROLLING ACID is full of drama, concept, design and vision. At the same time, the comfortable silhouette and ingenious details bring a rare harmony and balance to this destructive brand.

In the fall/winter 2018 series, ROLLING ACID landed at the Shanghai Exhibition Center, waking up the resonance of everyone in an imaginative way, slowing down the haste and exploring your own inner world.

ROLLING ACID SS19

ROLLING ACID 19 The Spring and Summer series [There are monsters outside], draws inspiration from the fun graffiti drawn by the four-year-old boy KOVO, exploring the uninhabited, innocent world of childhood, with the intention of creating a novelty from the perspective of ROLLING ACID A plethora of "universes."

During the long journey of life, we have all experienced the stage of eagerness for knowledge in all things in the world, like a pure white paper, eager to draw the first pattern belonging to it. However, the growth of universal rules has “shielded” all possibilities of exploring the unknown. “This world is very dangerous” and “there are bad people outside.” Under the so-called shackles, the curiosity of the world has become Compromise on the rules.

This season, ROLLING ACID takes the theme of "There are monsters outside" as the starting point, reviving the imagination of the young world, overthrowing all the rules that are considered to be correct, breaking the order and returning to "chaos."

The ROLLING ACID team's place of work is tantamount to the best place to embody the brand's DNA. The spring and summer of the LOOKBOOK is selected for the day-to-day office. Different from the traditional office concept, the "OFFICE" defined by the regular and orderly concept is reinterpreted in the context of ROLLING ACID, disdainful of the rebellious rules of the universal rules, presenting the brand in the interpretation of team members. The core spirit of the season.

ROLLING ACID SS19 LOOKBOOK

ROLLING ACID 19 spring and summer series ARTIST: KOVO

Department Manager / Creative Director / Operations Manager

Designer/operation manager

Designer/operation manager

Concept store manager / finance

new media

Operations Manager / KOVO

In the past, the traditions of conventional conventions all stood on the opposite side. The suits, bleached denim, and raw-edged shirts were reset inside and outside. The redefined clothing structure corresponds to an imaginary world that cannot be defined. ROLLING ACID is like a child who doesn't care about the world. He creates carelessly on his life canvas. This time, there is no bondage, no warning, no rules.