"I never wanted to go back to 20 years old.
Because now, it is the best self. â€
Deqing Ascott,
This mixed girl from the United States,
It took a decade of time to bet on youth.
To connect the grasslands of the Tibetan areas, which no one really cares about, to the international platform.
Deqing’s father is a Tibetan writer.
The mother is a hybrid of the United States and Greece.
As I grew up in New York, I grew up
Deqing’s mother had a deep influence on her.
In 2004, after graduating from university,
The 22-year-old Deqing had no regrets for his youth.
She listened to her mother’s suggestion
Alone on the Qinghai-Tibet Plateau,
Start looking for the part of her body about the Tibetans.
Deqing and her mother Kim
Since then,
Deqing’s striding life goes all the way forward
And it has formed an indissoluble bond with Tibet.
She married a Tibetan in the area.
Born two cute daughters;
Grooming the collected yak wool into a scarf,
Created its own brand, Norlha.
And conquer the international fashion world in one fell swoop;
The yurt house opened home to the prairie house.
Be among the most beautiful hotels in the world!
Unlike most mothers who want their daughters to live in peace,
Deqing’s mother, Kim, is a very special person.
The creed that she has always instilled in her daughter is:
The meaning of life is very important,
You need to find something that is interesting and meaningful to you.
Since we are trying to make a difference,
You can't live step by step in order to make money.
Since Deqing’s mother is an anthropologist,
She loves textile very much.
And believe that yak cashmere, like cashmere,
Can woven high-quality textiles.
So Deqing was encouraged to go to Tibet to find roots.
By the way, look for a yak velvet called "Khullu".
Click to view the cashmere sweater information
In the beginning, Deqing had no interest in textiles.
She just wanted to complete her personal photography project.
When she came to a village called Indoma,
It was completely shocked by this unfamiliar secret!
Where the sky is high, cattle and sheep flocks,
Although it looks no different from other villages on the grasslands,
But beauty is not inferior.
It's the general existence of fairyland on earth!
But with the deepening of Tibetan life,
Deqing was even more shocked.
Not its landscape, but its poverty.
At that time, Tibetans lived in harsh conditions.
Especially Tibetan women,
Every day from the early morning three or four o'clock till late at night,
Milking, cheese and butter, yak dung...
This does not include the potential dangers facing herds.
Like wolf, snowstorm or infectious disease attacks,
The price of livestock is always high and low.
Herdsmen have absolutely no control.
Therefore, their only economic source is unstable.
The standard of living is even more difficult to protect!
Many young people choose to leave.
Only the old and the weak and the women and children remain in their places.
Watch this destitute home.
He witnessed the backwardness of this poor village with an elevation of 3,200 meters.
Deqing was thinking about doing something.
It can create an employment opportunity for the villagers.
A chance,
She suddenly thought of the "yak velvet, yak velvet" the mother had been chanting -
Yes, perhaps yak velvet can bring them change!
Click to view the cashmere sweater information
The name of yak velvet is called Khullu (base).
Diameter less than 20 microns,
Only 3.4 to 4.5 cm in length.
It is the finest layer of fluff on the yaks.
Long near the head and neck.
The collection of the library is very troublesome.
The output is also extremely rare.
Can't cut with scissors
You can only use your hands a little to pick it up in the spring.
The “library†of the 2-year-old yak is the best.
The herdsmen called these young yaks "Asian,"
Every morning,
Only about 100 grams of “banks†can be produced each year.
Collect 100 grams of library,
The utilization rate after cleaning is only 25%.
While weaving a shawl requires the hair of 30 small calves,
After merging and weaving yak velvet,
In the end, there will be a stunning texture and luster for everyone.
Its softness, warmth and durability are excellent.
Before the "libraries" were naturally shedding,
Most of the villagers are left in their abandoned wilderness.
Deqing saw an opportunity here:
Maybe set up a workshop
It will make the lives of the villagers another possibility.
After all, the idea is good.
However, once it is implemented into reality,
It may be hampered -
"No one believes I can make this plan.
They don't even believe I can live here. â€
Deqing’s idea was rejected by the villagers.
"Yak Cattle Cashmere has the potential to go international,"
This is for backward and conservative villagers.
It's a whimsical thing.
Many times, Deqing wanted to run back to the United States.
Really picking up children!
However, she still can not let go -
You have to take all the difficulties down to know what the result will look like.
After two years of preparation,
A small workshop was built in the tent.
Deqing gave his brand the name "Norlha".
Its other meaning is "God-given wealth."
The first young couple willing to take risks -
Sanji and Zhou Maoji,
Become her first employees.
She spent more than a year
They have never read literate herdsmen.
Cultivate the first batch of Chengrenma village
Weave, computer, and even English staff.
Mrs. Sanchi: Mao Ji
Today, Sangui is already the manager of the production department.
Footsteps travel all over the world;
Mao Ji became the most sophisticated “Veteran†in the production department.
Occasionally guest models will be given...
As business grows bigger and bigger,
In the following year, 16 "bold" herdsmen joined in.
Today, Deqing’s yak velvet workshop has 124 people.
Of these, 116 were from the village of Rendoma.
Click to view the cashmere sweater information
The pace of the workshop is particularly slow,
It is quite different from the atmosphere of modern society.
The quiet fabric that grows on these lands,
In the hands of Tibetans, they swayed slowly.
The sound of babbling,
It's like a quiet old song.
Cultivate a mature worker,
It takes a full 6 months;
To clean a ton of yak velvet,
It takes 50 people to spend 8 months;
She insists on the complicated ancient law weaving process.
Over 4000 lines on the machine,
Put one by one on the artificial,
Do not allow the slightest mistake...
Deqing never rely on machines.
She insists on using the finest yak velvet;
Insist on only employing local people,
The best quality is handcrafted to the world.
It is because of consistent quality
Deqing got orders from Europe in just one year.
And gradually developed Hermes, Lanvin, Louis Vuitton
And other international brand suppliers.
Deqing and Nepalese textile master Saha
A Noble scarf can sell from 500 to 2,000 euros
At the end of 2016, Noble opened a flagship store in Lhasa
Who can think of a Noble scarf that goes international?
Even from this handicraft workshop in remote Tibetan areas,
With such great success,
Deqing's dedication and persistence are inseparable
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