Since the Korean fast fashion brand 8seconds was grandly opened on September 30th at the No. 774 Huaihai Zhong Road, China Fashion First Street, the Korean trend of 8seconds dialysis has swept the major social platforms. In the big environment where peer brands are building multi-dimensional expansion, 8seconds has accelerated the rhythm of promoting Korean fashion with just a few months with keywords such as “innovationâ€, “daring†and “sexualityâ€.
The Korean style-based 8seconds, featuring the brand concept of “getting all your sights in just 8 seconds,†captures the most popular elements of the moment, with the fastest speed, the latest design, the most innovative and comfortable. Fabrics and the most fashionable colors have been paid attention to and sought after by young people who are chasing trends. It has been selected by many media as the newest brand to enter the Chinese market in 2016, which has injected a new vitality into the market.
In order to bring a fresher and more three-dimensional brand image, 8seconds and K-Fashion leader G.DRAGON released the GD Limited Edition (8" X GD Collaboration) series. In each season's new clothing, G.DRAGON personally Participated in the design, attaches importance to the sense of freedom and novel wear, and also uses bold and bright colors to highlight the youthful vigor of the younger generation. In order to highlight the precision of the fashion trend, G.DRAGON also joined the weekday love wearing a single product, and Coupled with symbolic LOGO, tattoos, embroidered prints and other themes, it highlights the Korean fashion philosophy of 8seconds, “not showing but self-expressionâ€.
As the first flagship store in the world, 8seconds created a unique space for the Korean trend with 3,531 square meters. Simultaneously introducing several Korean popular brands to piece together the characteristics of multi-formats has refreshed consumers' definition of trend culture. The first floor includes Bandi, the most famous nail brand in Korea, the popular Remicone ice cream, the young fashion jewelry brand Noonoo Fingers, the star brand Stealer & Muzik, and the well-known stationery brand 10X10. The second floor is made by Korea YG. The entertainment company's representative image consists of the Krunk doll and the design collection space Toy Republic. In the coming 2017, this original style brand will further emphasize the strategy of 8seconds product diversification by adding more trend life elements.
In the 8seconds flagship store, it is advocated that consumers can feel the texture and style of the clothing more intuitively and more realistically through different styles. Through the occasional various theme activities in the store, the consumers will be more comprehensive and fresher. Korean life experience. At the end of September, G.DRAGON attended the 8 Seconds Opening VIP Party and used its own perception of fashion to convey the brand concept of 8seconds. In mid-October, the brand invited Korean beauty blogger Pony to the exclusive K-Beauty makeup presentation on the 2nd floor of the 8seconds flagship store, which attracted many young people to watch. In order to give back to the consumers' love for the brand, at the end of October, 8seconds innovation created a three-part "Hangzhou theme event consisting of "buy, eat, play", three series of "willingness to buy, enjoy food, and customize" "Interpretation of a unique shopping model. In the following mid-November, 8seconds teamed up with Korean star singers to teach fashion wear techniques, adding a more heart-felt annotation to Korean fashion. In the future, 8seconds will create a dialogue window of Korean style through more different angles, showing more innovative and more unique interpretations to the market and consumers.
At present, the offline daily traffic of 8seconds ranks among the top in the fast fashion rankings, and the CRM membership system also keeps pace with the fast fashion rhythm. The new members receive the card opening ceremony, the points are realized, and the monthly member spending is full. Multiple activities such as cash coupons continue to accelerate the consumer's trust and expectation of the brand. In the future, in addition to creating more favorable benefits for the support consumers, it will also create more Korean cultures that are more experiential and more exploratory.
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8seconds Shanghai flagship store address: No. 774 Huaihai Middle Road, Huangpu District, Shanghai (Huaihai Middle Road Ruijin 2nd Road Intersection / Subway Line 13 Huaihai Zhong Road Station Exit 1)
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